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The Attorney Marketing Plan by Polo Mwonyonyi, aka
When internet marketing consultant Polo Mwonyonyi, aka "The Plague" presents law firm clients their marketing proposal, they are often shocked to discover that the proposal itself is 2 pages in length."I give my CEO's, CFO's and law firm partners only the information that is important to their decision making and the rest I can explain face-to face wth someone more junior in the organization. Keeping everything simple is paramount for my sanity and my client's--the stress dissapears.
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