kerry lunn's Articles in Web Design

  • Focus on the process! Not design alone!
    With the rising demand for professional services, marketing and organisational structures are changing bringing to attention the significance of delivering high quality service. It is time web design firms realise that merely providing web presence solutions at the cheapest or lowest cost possible to potential or current clients are not going to be successful in the long run.
  • Designing your website in the form of a cognitive landscape
    More studies and research are being done on coming up with marketing strategies to attract visitors to the website. However, many organizations fail to realize that the goal is NOT to attract visitors BUT to retain them so that they keep coming back. Two common mistakes that web design firms make are firstly, doing catchy and colorful websites and secondly, overloading their websites with information.


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