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Complementarities and strategic fit
In each country, it has first gained a significant market share through third party distribution and then built its own retail network. Only when its market share was large enough, Geox dared attack the relevant market leader. After consolidating its presence in Europe, Geox has recently turned its attention to the US and China.
Geox owns a large factory in Timisoara
The alliance with Aokang is based on a rigid license enforcement system and on continual investment in research and development to strengthen patents, making it hard for other Chinese producers to copy.
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