claude whitacre's Articles in Advertising

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Advertising Humor: Smart Advertising Choice? Small business advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever word play. Is this a good advertising strategy? Small Business Advertising Myths. How Many Do You Believe? Some of these ideas were true fifty years ago, but not today. Some are more true in one media than another. Many of these myths are told by untrained advertising reps because their belief (and your belief) in these myths helps their sales. But if you are aware of these myths, you'll make better decisions in your advertising. The Myths are listed below. Major Rasons Advertising Fails. Part One There are a few major reasons your advertising doesn't produce a profit. Here are a few of the biggest reasons. Your Advertising Is Losing You Money. Here Are Several Reasons Why. We have all had ads lose money. But there are advertisers out there who run ads that nearly always produce a profit. Here are the reasons ads fail, and how to make them profitable. What Should Be In A Demonstration Video? Generating more business online with a demonstration video is the newest way to promote your business. Here are a few tips that will help when putting together that video. Marketing Lesson: When To Advertise Loss Leaders. Advertising Experts say to advertise loss leaders to get people to call. So which initial offer is better? The ""Here's my best stuff. Buy it now" approach, or the ""Start very small and we'll build the relationship" approach.

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