William Penworthy's Articles in Photography

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Product Photography: How Product Photographers Turn Pictures Into Messages Product photography is about far more than just photographing products. Product photographers have a range of skills, experience and access to facilities which ensure that product photography is used to sell products, not merely record them for posterity. Behind The Subtle Lies Of Digital Image Manipulation Subtle use of digital image manipulation can be extraordinarily effective. Often it's a case of incorporating ideas, elements, themes, colours or inspiration drawn from the existing brand identity, and then increasing the impact of these elements within the picture. Digital Photography Studio Jargon In Plain English It can be hard knowing what to look for in a digital photography studio. If you need to book a professional photography studio these days, it seems that you need to know an awful lot of technical jargon just to understand the brochures or web pages.rnrnWhether you\\\'re scratching your head over what on earth an infinity cove is (perhaps a very large natural harbour somewhere on the south coast? Brochure Photo Photographers And The Second Glance Rule From the lighting to the props, from the background to the scenery, from the models to the digital image manipulation, a picture may paint a thousand words, but brochure photo photographers can turn those thousand words into the best sales pitch you ever made. Find out how brochure photo photographers can help you take advantage of the Second Glance Rule. The Power Of Brand Photography, And The Three Point Business Plan Today's commercial world sees brand and the concept of business branding as one of the most crucial aspects to the success of both a business and its products, and if tackled successfully it is certainly possibly for the brand to carry both the business and its products. Effective Advertising Photography: Success In 1/100th Of A Second Advertising photography means placing your business in front of the world for the one hundredth of a second it takes the shutter to close; it makes sense to make the most of that time. Tricks Of The Trade: How Pack Shot Photographers Make Life Seem More Real At first glance it is easy to think that pack shot photographers have got it easy. After all, packshot photography is just taking photographs of products for publication in a catalogue, promotional brochure or on a website? It can't be as hard as working with children or animals, since a mobile phone, pair of earrings or mountain bike isn't likely to suddenly run off, burst into tears or have a poo in the middle of the studio floor. Product Photographers - The Tricks Of The Trade A picture of your product is the first chance your business has of making a first impression, and as the saying goes - you'll never get a second one. Professional product photographers know this, and have a huge range of tricks and methods up their sleeves to ensure that product photographs display your products in the best possible way. Digital Image Manipulation - The Camera Never Lies? They used to say that the camera never lies, but with digital image manipulation the camera can become your marketing department's greatest tool. The True Cost Of Not Using A Professional Photography Studio The human brain is wired in such a way that a picture is seen, interpreted, noted, criticised, analysed and remembered without the viewer even really being aware of the process. Because this all happens very quickly, often within a fraction of a second, it is critically important to make sure that your photographic images manage to communicate exactly the right message straight away. How To Use Catalogue Photography To Create The Perfect Sales Pitch Don't approach the subject of catalogue photography without the utmost caution. As studies have revealed, your product photography and marketing images have a lot to say, say it quickly, and in a way that makes a very significant impact. But it's very easy to let your catalogue photography start speaking for itself, and it won't be a successful sales pitch your customers will be hearing. What Makes Brochure Photography Different From Any Other Kind Of Image? It's vitally important to appreciate that brochure photography demands an entirely different approach from creating web based or screen based advertising and promotion. Taking advantage of the skills and experience of brochure photo photographers is critical, and for reasons that are both very obvious, yet all too often overlooked. Your Media Brand Photo Is Spreading Rumours - But What's It Saying? A creative media brand photo has a huge responsibility, being the public face of your business and the first point of contact in many cases. What should you consider when planning a media photograph or a brand image? The Tricky World Of Advertising Photography Advertising photography needs to combine a number of skills and specialities, bringing together arts, sciences and even human psychology. But how do advertising photographers create images which look deceptively simple, yet can successfully rocket sales figures? Packshot Photography - Myths And Methods Packshot photography can't be all that hard, or even that important, can it? If you think packshot photography is easy, or that pack shot photographers can't do much more than an in-house photograph, then read on to learn a few truths about the importance, and difficulty, of successful packshot photography. How To Get Your Product Photography Wrong Is product photography really so hard? What really is the difference between taking your own in-house product images, and using a professional product photographer? When To Use Digital Image Manipulation, And When Not To Digital image manipulation can be seen as a great tool, but all too often it is assumed by many that for brochure photography and promotional images, digitally altering an image must be necessary. Here we look at why you might use it, and why you may not. Digital Photography Studio Or In-House Solution? Which Is Best For My Business? Should you use the services of a digital photography studio, or shoot your own advertising photography images in-house? What can a professional photography studio provide and achieve that can’t be done with off-the-shelf digital cameras and high street image editing software? Product Photography - The Science Of Art, And The Art Of Science For any business, product photography is an essential way of helping to communicate with potential customers. But cutting corners or making the wrong choices early on can easily cause you to lose sales, money and time. Packshot Photography - The Real Cost Of Doing It Yourself Packshot photography is an area of business which can all too easily be passed to an in-house team. Unfortunately with little experience and off-the-shelf equipment the results invariably do more harm than good. Pack shot photographers with experience may well prove significantly more cost effective. How To Identify A Professional Photography Studio Which Will Match Your Business What should you look for when choosing a professional photography studio? It’s clearly important to make sure that you choose a digital photography studio which will help promote your business in the best possible way - but what signs should you look out for?

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