Wayne Messick's Articles in Email

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B2B Email Marketing: Still THE Killer App! Email marketing is far from dead, no matter what the so-called experts say. In fact recent software applications are putting the power of Fortune 500 companies in the hands of Main Street businesses - leveling the playing field at last. ClickZ Email Marketing Conference: Strategic Partnerships We've all seen examples of how successful strategic partnerships work, leveraging the contacts and resources of every partner, for the benefit of all by generating business and defeating competitors that would have been impossible alone. ClickZ Email Marketing: Your Email Must Have Relevant Content When I was listening to Jordan Ayan of SubscriberMail mention the importance of Relevant Content as it applies to email marketing I thought to myself that 99.9% of the so-called email marketers need to hear this.

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