Shannon Cherry's Articles in Public Relations

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Santa: Your Marketing Guru Learn the marketing secrets that have made the jolly ol' elf a household name Celebrating a Holiday? Write a Press Release How to use press releases during the holidays to get more free publicity Time to Rethink Your Holiday Schedule How to use editorial calendars to gain free publicity Building a Good Media List Sending a press release to everyone will hurt your credibility. Learn the steps to build a great media list that wants your news. Christmas in July If you want your product or service featured as a holiday gift in the media, then you better start when the warm weather approaches. How Does Your Online Media Room Rate? Learn the basics of what attracts reporters to websites by building an online media room. When It's Cold Outside, Think Warm Stories for Free Publicity A good publicity seeker knows that when the weather turns colder, it's time to pitch those warm weather stories to magazines and other media outlets. Gear Up for the New Year With Free Publicity If you want a leg up on the competition in the new year, you need to incorporate marketing into your business plan. Learn the ways the pros use to get publicity for free.

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