Rashid Kotwal's Articles - Deposit Articles

Rashid Kotwal's Articles

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I Have A Confession To Make If there's one thing above all that leads to success it would be the power of persistence. Last week I wrote about Kurt Fearnley's persistence in winning race after race and then successfully crawling the Kokoda Track. Today Barbara had a wonderful reminder of persistence in business. Timing is Everything! If you're not top of mind – you'll be forgotten. PERIOD. No matter how good you are. No matter what you did for your clients. No matter how grateful they were at the time. THEY'LL FORGET YOU! I guarantee it. When you assume You may have heard the saying, "When you assume something, you make an ass of you and me". How does this relate to the story? I'll get to that in a minute. Let me set the stage first. When Is A Free Trial Not A Free Trial One of our clients, Ian is a stock trader (and might I add a very good one). Ian has been working the stock market for a number of years and has an enviable portfolio which he's build up through years of learning, experience and dare I say it experiencing failure. (You often learn more from what you lose than what you gain.) Who's Feeling The Squeeze We're just back from a speaking engagement in Melbourne yesterday. It was a great experience. Not only is it fun to be speaking, Rashid has enjoyed it for a long period of time. But more importantly (for me anyway) was that I finally had the courage to join Rashid on stage and contribute in my own way. It's All In The Language What is, I hear you asking? Everything is the short answer. "Everything?", yes everything. Unlock Your Creativity What do you want out of life? Are you looking for success in business? Do you place a premium on being a successful parent or spouse? Is there an artistic achievement you want to complete - a novel, a painting - yet you're afraid to attempt it because you might fail? How Sharp Is Your Saw When times are tough one of the first things that generally get's ditched is training, coaching and sharpening the saw. And this can be a big mistake. Are You Destroying Loyalty Business, like art, imitates life. Your success in business, like life, is primarily dependent on your relationships. And relationships are built on two things - trust and loyalty. This Marketing Stuff Doesn't Work....Or Does It It never ceases to amaze me just how many people who've been on our marketing lists will call at some point. And the common theme is, "We keep getting your stuff - and quite often we'd just delete it. The Parable Of The Indifferent Customer Let me ask you a question. Are you losing customers without even knowing about it? Do you chug along, day to day, and suddenly wonder where Fred went and realise you haven't seen him for months or even years? Stick-to-it-ivity - Stubborness With A Purpose It can be so easy to quit. Life seems hard, bills are pressing in, you have family issues, the job or business isn't going the way you want it. You just want to curl up into a ball and hope the world passes you by. Lessons From The BBQ Sometimes you just have to give someone a chance. This is a true story. If you never had to prospect for clients the hard way - i.e. cold call, prospect, go to multiple networking groups chasing business, would you be interested? What if you had prospects ringing you up, asking for more information? People who were already interested in your product or service, actively looking to buy, or at least be in a frame to get more information from you as to how you could help them. A Tale Of 2 Vendors It was the best of vendors, it was the worst of vendors, it was the age of wisdom, it was the age of foolishness (apologies to Charles Dickens). Good Times Can Be Dangerous Why? Because we're very busy with business and money rolls in. And we can get complacent and tend to not make time to market ourselves, work on our business and nurture our business relationships. The Best Promotion We've Ever Done.... It was 9:30pm on Thursday and the air was alive with the sound of incoming email chimes. We were seeing the first results of the most successful marketing campaign we've ever done. And the best part is that it took 2 hours to put together! Adding The Personal Touch Let me pose a simple question… Given the choice, where would you spend your time: a) With someone who makes you feel special b) With someone who patently couldn't care less about you Lessons We've Learned Along The Way It's been a great start to the year. Barbara and I have signed up a number of new clients and firmly debunked the myth that "nothing gets done in January due to the holidays". So while this is great for us, what's it got to do with you? Good Enough" Never Is What ever happened to good old fashioned service? You know the type - you went into the corner shop (try finding one now) and the owner (who'd been there for donkey's years) greeted you by name, picked out the best produce for you and made real conversation. And if you weren't happy with something - it was fixed! The Story Of Carlos Have you ever walked into a shop looking for something small and inexpensive, and found yourself handing over your hard earned cash for something really expensive that wasn't even on your radar initially? Come on, be honest… it has happened to you at least once in your life, hasn't it? The Meaning Of Your Communication Is.... …the response you get (and it may not be what you intended). Got this email last night… I Watched In Awe.... ... As we watched speaker after speaker rack up what to most of us would be unimaginable sales figures within an hour of being on stage. Where were we? On Saturday and Sunday, Barbara and I were at the "Silent Killer" seminar - a marketing sell-a-thon where the ticket proceeds went to Ovarian Cancer research. Where Are You Casting Your Client Net 1. The money's in the list! How often have you heard this? Many times? But have you actually taken it to heart and truly understood the power of this one statement...If getting new clients is one of your business goals, (and I have yet to come across a business that isn't interested in this), you can spend your money in many ways acquiring clients. Not Making Money In A Booming Economy Ironically, in the midst of a booming economy, times are tough for a lot of people! Interest rates are going up, petrol is at unprecedented prices and is set to soar even more and bananas are unaffordable in Australia. What's Your Money Thermostat What? You don't believe you have one? Ask yourself this… "Am I making all the money I want and achieving all the success I aspire to?" "How do I feel when I see someone who's obviously made it?" Do you immediately have thoughts along the lines of "They must be a crook, They're just lucky, They're living on borrowed money" etc. How To Get More Clients Through Joint Ventures Have you noticed that you keep hearing about setting up joint ventures and strategic alliances? But what does this really mean and how could you profit from it? In this article I'm going to do my best to shed some light on the topic so that you too can get on the band wagon and grow your business. Are You A Zombie Hunter I can hear you asking, "What's a zombie hunter and how does this relate to me?" Let's spend a second defining zombie. A zombie is that mythical figure of the walking un-dead. It relates to you, as a lot of your customers may well be defined as zombies. Sitting At The Captain's Table Barbara and I were ruminating about the old days. You know the ones. Where the Chef in a restaurant came out and greeted the diners and asked if you'd enjoyed the meal. The 3 Pillars Of Growing Your Business Imagine coming into the office and having the phone ringing with people wanting to do business with you. What would your business and life be like if you could increase your profits by 10%, 20%, 30% without a lot of extra effort? The Myth About Selling Anything To Anyone Whether you're in business or you're employed, you've probably built up an extensive list of contacts over the years. People who know you, probably like you, and maybe even trust you. People who could provide you with other contacts, do business with you, or just lend a friendly ear when necessary. There's Gold In That List Whether you're in business or you're employed, you've probably built up an extensive list of contacts over the years. People who know you, probably like you, and maybe even trust you. People who could provide you with other contacts, do business with you, or just lend a friendly ear when necessary. Can You Make Money In A Recession The pundits would have you believe the world is heading for financial meltdown. Congress (so far) is refusing to pass the $700 Billion Wall Street bailout. Liquidity is drying up. Businesses are failing. Will there be panic in the streets? The Power Of Ideas Walt Disney was in his late 30’s when he got the idea for Disneyland. His daughters were young and he enjoyed taking them to the amusement park on Sundays. But while his daughters sat on the rides, he sat on the bench, munching peanuts and thinking. Why Most Advertising Is A Colossal Waste Of Time And Money I’m going to be very controversial and state that most of the money spent on advertising is wasted. Why? Because most buyers of advertising get sucked in and swayed by the “sexiness” of their ads. Are Guide Dogs Great Marketers Doom, doom, doom - gloom, gloom, gloom, oh woe is me, the economy is shot, businesses are failing, no one's spending money. Maybe I should just curl up into a ball and cry.

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