Pierre Basson's Articles in Technology
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Single Focus of Apple's Hedgehog concept
'We are the most targeted company that I know of or have read of or have any information of!
We say no thanks to good ideas each day. We say no thanks to good concepts so as to keep the amount of things we target minute in number so that we can put huge energy behind the ones we do select. This table that you're sitting at today, can possibly fit each product on it that Apple makes, yet Apple's revenue last year was over $40 billion.'
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