Petr Kovar's Articles in Internet Marketing

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How important social marketing is for your tourism business? Possibly the most crucial approach while developing social marketing strategy in travel and tourism industry is quality not quantity. The most important focus should be reaching key influencers as well as establish a open social network, because social media is about making a dialogue, not feeding the listeners. These elements are often lost as firms execute a social media promotion since they get extremely excited by what seems like an easy & mindless approach to contact a gigantic audience. This is counter-productive and completely misses the point of developing a credible and viral approach to net.

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