Melissa McAfee's Articles in Strategic Planning
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10 Tips For Improving Public Relations Within Your Industry
Some business owners really do believe that their competitors are luckier than they are when it comes to getting their press releases or story placements into the right, targeted publications. If there is one sure and certain thing in the changing, evolving practice of public relations, it is that “luck” is never a component (at least not a stated one) of any successful PR effort.
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