Mel Joelle's Articles in SEO

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  • Is There a Backlink Tool for SEO?
    Backlinks, or inbound links, are an essential building block in the SEO (Search Engine Optimization) process. Backlinks help search engines to establish a site’s popularity; however, simple inbound links are not enough to boost a site’s rank in SERPs (Search Engine Result Pages). Getting the highest quality backlinks is equally important. Knowing the proper backlinking methods can help you to better utilize this essential SEO tool.
  • SEO Training for Corporate
    Search Engine Optimization (SEO) training is an important component of any marketing plan. Smaller businesses often have it a bit easier. Typically one person handles marketing and manages any internet presence. Corporations must attack SEO a bit differently. This is especially true when it come to SEO training for corporations.
  • SEO Training for Businesses
    Search Engine Optimization has become a necessity for many small online business owners. The techniques used by SEO professionals really do make a difference in rankings, visibility and even conversions. Many small business owners have hired outside professionals to get their SEO program underway. Once the plan is implemented, some of these business owners are turning to SEO training for business to learn how to manage their SEO campaign themselves.
  • SEO Website Redesign
    If you have been trying to optimize your website, you have likely spent much of your time researching keywords, participating in forums and building a link list. You may not have stopped to consider your website itself. In reality, website redesign is an integral part of Search Engine Optimization (SEO).
  • What Trends to Avoid in SEO
    SEO is a complicated process, for a lot of different reasons. One of the biggest ones is the fact that search engine algorithms are a closely guarded trade secret; as secretive as they are, though, it's well known that Google uses well over 100 different factors to determine page rank. Their goal is to make it difficult for webmasters and designers to come up with page ranks that their sites don't deserve.
  • Tips on Getting Top Ranks in Google
    Getting top ranks on Google can only be achieved by following all of the principals and guidelines contained in Google's Webmaster Guidelines. This constantly updated publication available for free from Google provides any serious website marketer with all of the basic dos and don'ts for optimizing your web site for ranking highly for your targeted keywords.
  • SEO for Artists and Musicians
    Artists are a special breed. Creative and often off beat, many artists march to the beat of their own drummers and strive to find new and unique ways of doing even the most ordinary tasks. It should come as no surprise then, that many artists haven't made the leap to online marketing.
  • Tips on Using Joomla SEO
    Joomla is one of the most popular content management systems on the web along with Wordpress. It's much more complicated than Wordpress, however, it provides a wide variety of features for small and medium size businesses. While Wordpress is more of a blogging tool that can be customized to be a website, Joomla is a true content management system.
  • Tips on Using WordPress SEO
    WordPress is one of the most popular Content Management Systems (CMS) online. Bloggers, small businesses and even some publishers use it. Wordpress is an SEO friendly CMS and by using plugins, we can even customize it to be more effective in organic rankings. Here are some ideas to rev up your WordPress search engine rankings:
  • WordPress SEO Services
    Blogging has become a popular way to promote a website or product. Updated daily, with fresh and relevant material, good bloggers can quickly generate a large following. Like a virus, the popularity of both the blog and the bloggers site, will spread and grow. The only problem is, it takes a lot of time, energy and know-how to properly manage a blog. Many business owners are turning to WordPress SEO services to ensure their WordPress blog or website is as effective as possible.
  • Internet Marketing Strategies for Tourism Products
    As a rule, internet marketing strategies are all inclusive in that most online business will engage in nearly all of the common strategies in order to publicize their business, such as SEO, Sponsored Search, Social Marketing, etc. It is important to note, however, that some strategies are more important for specific industries. Never has this been truer than with internet marketing strategies for tourism products.
  • SEO for Franchises
    As a franchisee, it is important to realize that the tools and techniques you will use to optimize your site are slightly different than typical search engine optimization techniques. Understanding the concepts of SEO (Search Engine Optimization) and how they apply to a franchise business is critical as you begin to develop and market your website.
  • Selecting The Right Keywords For SEO
    The backbone of every SEO campaign is the keywords upon which it is based. Keywords are nothing more than the search terms / phrases that users input when looking for your products or services on your website. These words are used by webmasters to develop content that will attract search engine spiders and are used when implementing pay per click campaigns. Choosing the best keywords for your business is critical if you have any hopes of becoming successful online.
  • How Does SEM (Search Engine Marketing) Work?
    Search Engine Marketing (SEM) aims to improve the visibility of a website in Search Engine Result Pages (SERPs). The purpose, as with any marketing, is to build an audience. Search Engines are a great way to do this since they're the top referrer for new visitors.
  • Venture Capital SEO (Search Engine Optimization)
    Back in the day, venture capitalists relied on tips, networking and brute force to find companies to invest in. Typically, more of their time was spent actively searching for leads than marketing their services. The internet changed all of that. A quick resource for start-up companies looking for companies to invest in them, today’s venture capitalists have been forced to change the way they do business – now they must spend more of their time advertising.
  • Can There Be a Guarantee For SEO and Page 1 Results?
    Anyone looking to optimize their website has probably spent quite a bit of time looking into third party consultants, SEO Companies and Internet Marketing Companies; and they are not wrong to do so. Reputable SEO experts can customize a plan to help you meet the goals of your business plan and to vastly improve your rankings. Unfortunately, some, less than ethical, consultants offer potential clients the moon and the stars, often including guaranteed first page results.
  • Internet Marketing and SEO for Hotels Leisure Industry
    As the owner or manager of a hotel, you most likely have developed a website to promote your business. You may think that your job is done. Unfortunately, today's complex marketplace means you must learn to successfully market your website and hotel in order to maximize your profit margin. By learning a few key concepts, you will be able to implement an internet marketing campaign that will drive more traffic to your site and more guests to your door.
  • Removing Bad Publicity
    The reach of the Internet is a bit of a double-edged sword: while word of your business can extend far and wide, that also means that your business can earn a negative reputation just as quickly. To combat this, there are several measures that can reverse your business bad publicity and ensure that your company's online presence won't be overcome with negative feedback.
  • Why Is My SEO Not Working?
    If you are new to the world of search engine optimization you are most likely feeling that your efforts are simply not working. This can be overwhelming and frustrating. As with anything where difficulty or poor results are an issue, it is always beneficial to get back to basics. Here are the basics of SEO.
  • Why Is My Site Not Ranking on Google?
    Answering the question why is my site not ranking? can involve hundreds of elements. However, there are 2 main tracks to SEO (Search Engine Optimization), (1) Onsite Optimization and (2) Offsite Optimization.
  • Why You Should Avoid Black Hat SEO?
    SEO (Search Engine Optimization) is focused chiefly upon increasing a website's visibility and the resulting traffic by getting the highest ranks possible on the major search engines. SEO, practiced properly focuses on all of the right reasons why a website should be ranked higher than other sites.
  • Why Do Websites Need SEO
    Search engine optimization (SEO), for those still unfamiliar, uses a variety of techniques to naturally improve a website’s placing in search results. The ultimate purpose is improved traffic.
  • Strategic Marketing with SEO (Search Engine Optimization)
    While companies, large and small, continue to cut budgets for traditional marketing like print advertising, TV and radio, direct mail, telemarketing and even direct sales cold calling, these same companies are actually expanding budgets for online marketing including SEO.
  • Small Business SEO
    Search Engine Optimization (SEO) provides small businesses the realistic opportunity to effectively compete online with businesses of all sizes. This includes businesses that have a physical, so-called, brick and mortar presence and / or those who have just an online presence.
  • Do I Really Need SEO (Search Engine Optimization)?
    Do you really need SEO? Let me first address your question with another question: do you want traffic on your website? Do you want highly targeted, highly interested traffic coming to your website? Do you want to experience this traffic day in and day out for a consistently long period of time? If the answers are yes, then, yes, you undoubtedly need SEO.
  • Reasons for Not Ranking on Google
    We all know how important it is to rank high on a Search Engine Results Page (SERP) especially on Google. For many, ranking high with Google is the holy grail of Search Engine Optimization (SEO) and it should be. Google is still the most popular search engine, by far. It should come as no surprise that many people tailor their SEO efforts to Google specifically. They are often confused and frustrated to find that after all that work, their site is still not ranking on Google. So why?
  • Search Engine Optimization (SEO) for Dummies
    Search Engine Optimization (SEO) can make anyone feel like a dummy. This is because the processes and steps number in the hundreds and more … in addition, SEO is constantly evolving as the major search engines like Google, Yahoo and Bing seek to perfect their search technologies to bring the most relevant results to the user.
  • Niche (Long Tail) vs. Broad SEO Keyword Strategies
    Once you have discovered a need to optimize your website, you are likely to be faced with lot of decisions. One of the most important is whether to focus on niche or broad SEO strategies. Understanding the differences between the two can make this decision a lot easier.
  • Niche Marketing and SEO
    One of the beauties of Internet marketing is that it has given niche businesses a reach into markets they would have been hard pressed to find before. It doesn't matter how esoteric your product or service is if you play your cards right, you can develop a Web presence that will pay off for you. Here are some pointers:
  • What Is Google Optimization?
    We all know that Search Engine Optimization (SEO) is the process by which website owners tailor their marketing efforts in order to obtain higher search engine rankings. When you consider that the most popular search engine is Google, it just makes sense that a good portion of your optimization efforts should be aimed at Google Optimization.
  • Why Conversion Optimization Works
    So, you have put in the time, done the research and completed the perfect optimization plan for your website. You have been noticing a steady rise of your site on the major search engine result pages and are even receiving an increased flow of visitors to your website; but you are not making that much more money! What's up? Simply put, you are not converting as many customers as you should be, and it's time for a new kind of optimization: conversion optimization.
  • How Long Does It Take To See SEO Results?
    Many online business owners are looking for ways to increase their visibility on the Internet and are turning to Search Engine Optimization (SEO) to do so. Unfortunately, many of these same people have the false hope of immediate visibility and results. There are many factors that influence how long it takes to see SEO results. Understanding these factors and having realistic expectations of your results is important for a successful SEO and internet marketing.
  • How Much Does SEO (Search Engine Optimization) Cost?
    If you are like most people who are thinking about hiring an Internet Marketing Company or consultant to perform your website optimization, you probably have one big question: just how much does SEO cost?
  • 5 SEO Changes You Can Make Today
    In the early days, Search Engine Optimization (SEO) was simple. A creative title and a few Meta Tags and bang your site was optimized. Today, the process is not that simple. In fact, many people devote countless hours to their SEO campaigns each week, or hire an outside firm to do it for them, all in the attempt to reach the coveted number one spot on the SERP (Search Engine Result Page).
  • Free SEO Analysis
    Hiring an outside firm to optimize your website and improve your rankings is perhaps the best way to improve your chances at the coveted first page SERP. Trained SEO professionals have the experience and talent to efficiently optimize your site. Unfortunately, today there are many sub-par consultants who promise you an outstanding campaign and often even guarantee top five results. There is an easy way to determine if a company is above board or not.
  • Why Retailers Spent 17% More On Search Engine Optimization in Q4 of 2009
    The unemployment rate hovers around 10%. The under-employment rate is between 17-18%. Not news, I agree, however, GDP ran up 5.8% in Q4. Productivity is up more than 6% continuing its remarkable climb. These provide real hints as to why retailers spent 17% more on SEO in Q4. Let me explain.
  • What is Geo SEO?
    Search Engine Optimization (SEO) is the chief set of processes in Internet Marketing designed towards achieving consistently improving organic rankings for targeted keywords. All SEO is focused entirely on Google, Yahoo and Bing as combined over 97% of all organic searches originate.
  • SEO Tips for Blogs
    Fresh content is essential for successful SEO Strategies. This is because websites need to develop a following and ultimately it boils down to getting great websites to link to you. Links to your website are called Backlinks and those websites with the highest relevancy and reputation (high PR sites with a lot of indexed content) are the ones that you will find on page 1 of the search engines for relevant keyword searches.
  • How Google's New Algorithm Will Affect SEO
    Recent changes in Google's search engine algorithm have affected how pages show up in SERPs. Few outside of the tech literati understand precisely how these changes were set up or exactly how they work, but the changes are pretty evident, and will require some rethinking by SEO marketers. Here are some things that are coming into play with the new Google algorithm:
  • Guaranteed SEO Results Really?
    Nobody can claim guaranteed rankings. For anyone who\'s in the process of seeking Search Engine Optimization services, this should be a huge red flag. Is it possible to guarantee the future strategies of your competitors? Of social networking sites like Facebook or MySpace? Or of search engines? Of course it isnt.
  • Analyzing Your SEO Results
    Any website owner who seeks to drive traffic by gaining search engine visibility, certainly has used at least some SEO (Search Engine Optimization) techniques and strategies. SEO is an ongoing process and which consist of different elements that everyone can take advantage of. However, the structure of the execution process is what differentiates a successful SEO campaign.
  • Corporate SEO (Search Engine Optimization)
    Many corporations are looking to Search Engine Optimization to more efficiently target the marketplace. Budgets have been trimmed, even slashed, for traditional marketing approaches such as TV / Radio, Print, Direct Mail, Telemarketing, etc. All of these approaches are “outbound” relying on mass media or mass coverage with the hope of converting a micro percentage (less than 0.1%) of those actually buying something.
  • Custom SEO Web Development
    We believe that the phrase Custom SEO Web Development is redundant all SEO Friendly Web Development is Custom. No two companies, their websites, their industries, their target markets are ever exactly the same.
  • Interactive Web Design and SEO
    Interactive Web Design and SEO must be compatible to work together; otherwise they are mutually exclusive. The best known incompatibility is the use of Flash programming to design a website.
  • How to Execute a Successful SEO Campaign
    Search Engine Optimization is much more than a campaign; campaign implies finality and SEO is just not / never finite. Rather, SEO is a never-ending marathon of online competition.
  • Finding the Right SEO Tools
    In recent years, Search Engine Optimization (SEO) has become one of the most important aspects of running a website. It should come as no surprise that there are hundreds of tools and services available to assist online business owners with their optimization. Website owners can pick and choose the best tools from many available sources, but they also present a problem – figuring out just which tools to use.
  • How to Start with SEO
    Any website owner or marketer knows that a website must be found to be seen. This involves internet marketing, in particular, Search Engine Optimization (SEO). SEO is that set of processes that collectively work to increase website visibility by increasing search engine rankings. From keywords and article marketing to blogging and directories, many people new to the world of optimization are overwhelmed, and unsure just where to start.
  • Differences in SEO Strategies for Google, Yahoo, and Bing
    Anyone who has a website knows that search engines are the boss. If they’re not happy with the content of your site, then no one is because it will never be found by anyone else. Understanding what they ‘like’ and avoiding the things they don’t is the best way to get results. Historically, Google has been the powerhouse – garnering the overwhelming majority of searchers.
  • Effective Link Building Tips for SEO
    Link building is an essential part of any Search Engine Optimization (SEO) plan to boost your website's position on Google, Bing, and Yahoo! Unfortunately, it is also the technique that is most frequently done incorrectly by people who are new to SEO and all too-often ignored or avoided by SEO companies doing poor work and generating poor results.
  • Where to Start With SEO
    Optimization (SEO) is a sophisticated set of related processes that require significant levels of expertise and commitment to be successful. While many of the tools needed for quality SEO results can be easily found online, many of them free, constant dedication and continuing education are essential to generate top search engine results. In theory, you could do this yourself; in practicality you probably can't.
  • Avoiding the Hype in Choosing an SEO Company
    One of the most important decisions you will make for your business is choosing an Search Engine Optimization (SEO) company. Wading through the large lists of potential providers can be overwhelming. It's important to know what you're looking for before you settle on any one provider.
  • SEO Marketing For Local Businesses
    The Internet has, in effect, flattened the world. Businesses now have the ability to produce products in one country, administer business in another and sell to yet a third. This has opened up a world of possibilities for even small businesses to advertise to a worldwide audience. In many instances, this exposure has led to positive change in sales.
  • Local SEO Marketing
    Many online business owners overlook local search marketing. This potentially risks losing share in their largest market. As with all search engine marketing, time, skill and patience is involved; however the rewards justify the commitments.
  • Search Engine Optimization Consultant
    Deciding to hire an outside consultant to perform your website optimization or SEO (Search Engine Optimization) is the first step towards obtaining higher rankings with the major search engines. It is important that you pick the correct consultant to work with. A good SEO consultant will be able to drive traffic and revenue through increased search engine rankings, while providing you with site management and expert knowledge and consultation to get the best business results.
  • The Importance of Google Ranking
    Nearly every website receives the vast majority of its daily visitors from Google, the dominant search engine for the past 10 years with no clear challenger in site. The reason for Google's dominance is no different than other products and services that are dominant; they all provide the best results, the best customer experience, the best reliability and the best confidence in the product, service or company.
  • SEO Friendly Web Development
    Whether you are designing a brand new website, redesigning an existing website or adding new functionality to your website i.e. ecommerce / shopping cart, blog, audio, video, article section, news or press release section, et al, it is essential that the objectives (the job description) of the website be the guiding criteria every time.
  • Why is Keyword Density Important
    Improving keyword density on a website is an important consideration when creating website content as well as adding new content (articles, blog posts, etc) towards increasing search engine results. It is important that you understand why keyword density is important, and what it means to your website.
  • Writing Search Engine Friendly Content
    There is a fine line between content that is reader friendly and content that is search engine friendly; learning how to blend the two together is one of the keys to obtaining high Search Engine Rankings. Many website owners make the mistake of assuming that just because their content is well written and easy to read, they will automatically see an increase in their rankings.
  • Finding Relevant Keywords
    Once you have developed a website, your next step is marketing that website to achieve the highest visibility, the greatest number of site visits and conversions. Finding relevant keywords is the most fundamental building block towards successful internet marketing and Search Engine Optimization (SEO).
  • SEO Website Design Tips
    Websites must be designed with SEO (Search Engine Optimization) in mind. After all, what good is your website if you cannot be easily found online? So, there is no better time to get the onsite optimization correct during the design process. Failure to do this will only cost you time, dollars and tremendous opportunities.
  • What Is The Best Online Marketing Strategy?
    Traditional marketing methods are almost always outbound. In other words, prior to the commercialization of the Internet (World Wide Web), marketers sought buyers or prospects through a wide array of strategies, tactics and techniques. These include TV, Radio, Print Media, telemarketing, cold calling, direct mail, networking and more.
  • How To Increase Conversions
    Many mistakenly exclude conversions when evaluating SEO (Search Engine Optimization) performance. It is not enough to just get the great rankings. If no one is converting from the site / page visit, the money, time and effort to get the rankings are really wasted. This is why Conversion Optimization is the real bottom line of all Internet Marketing.
  • How Googles Advance Affect SEO
    Every search engine on the internet today has its own unique algorithms and methods of ranking websites. This plays an important role in how successfully the search engine can deliver the right results to consumers and casual web surfers that are seeking out information, products and services online. Most search engines find what works for them, and they stick to it.
  • Organic Search Engine Optimization
    As the Internet continues to grow in size and complexity, more web developers are implementing organic SEO methods to increase their visibility. Organic Search Engine Optimization is the set of processes focused on improving and maximizing the organic visibility of a website when online searchers enter relevant keywords on any search engine.
  • Top Internet Topics of 2009
    The year 2009 has been one of the biggest years in my lifetime. I've graduated, started my first full-time job, and I have learned so much about myself within this year alone! But, this blog post isn't about me! It's about the year. Let's take a moment and look back at this spectacular year.
  • Avoiding SEO Frauds and Schemes
    Everyone is looking for ways to increase traffic to their website. Search Engine Optimization, or SEO, is sought by many businesses, large and small, in an effort to drive more traffic to their websites to increase sales and profits. This is a reasonable approach as you can't expect more website traffic without significant increases in keywords rankings.
  • Questions To Ask An SEO Company
    If you have made the decision to outsource your Search Engine Optimization (SEO), you may be surprised to see just how many companies will be competing for your business. Any Google Search will yield tens of millions of results! Starting on page 1 of a Google search is a good idea since that is where you want to be for your own keyword search set.
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