Mel Joelle's Articles in Internet Marketing

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Internet Marketing and Web Page Copywriting Copywriting is a skill that has been utilized for decades. Creating colorful content that is motivating, informative, and designed to sell, traditional copywriters work in the media of print, radio or even television. Today that age old skill has been revamped. Online website copywriting is a true subset of copywriting. Advantages of Marketing on the Internet Marketing on the Internet is known by a lot of different terms. Some of the other terms used for this activity are Internet Marketing, e-Marketing, and online marketing to name a few. This type of marketing refers to using the Internet to promote and sell products and services. Interactivity in Online Marketing Interactivity in online marketing gives you many more ways to make personal connections with your audience, which makes it far more likely that you can turn prospects into paying customers. With the advent of the internet, the old days of pounding the streets or the telephone making cold calls became tools of the past. Automotive Internet Marketing Solutions The internet is a dynamic and rapidly growing arena for marketing products and services in every industry. Automotive internet marketing solutions help parts dealers, auto manufacturers, new car dealers, used car dealers, salvage yard operators and auto accessories distributors increase their business growth by attracting the attention of millions of potential customers online. The Battle for the #1 Mobile Web Browser Apple vs. Google Forget IE and Firefox, the tech world is focusing on the latest web browser showdown heating up between Apple and Google. Both companies will be able to show off their new mobile operating systems with the release of two very sought after smart phones this month. Digital Marketing by Optimum7 It’s not enough to build the perfect website. Without effective digital marketing of your goods or services, if no one sees your site, how will you drive home sales? Essential to today’s Internet success is the ability to effectively market your site through several different avenues. Google I/O 2010 Google hosted the largest developer event of the year, Google I/O on May 19-20, 2010. Two days of intensive technical topics featured Google Chrome, WebM, APIs, GWT, Android, open web technology and many others. Social Media Marketing It was dismissed and written off by old school advertising. It just wasn't going to reach an audience, and who knew what that audience was? Social media marketing met a lot of naysayers just a few years ago. Facebook Marketing Help For a long time, people dismissed the notion that Facebook could truly be profitable. For a long time, people doubted whether Facebook could be used for marketing and be successful at the same time. Initially the audience resisted marketing. Now Facebook marketing is here, and doesn't appear to be going away any time soon. Landing Page Design for Conversions A quick look at the analytical data provided by your website is likely to tell you several things. First, the vast majority of your visitors are leaving your website within seconds of hitting the page. Second, the next largest group may attempt to convert by making a purchase or providing their contact information, but will become frustrated by the process. Finally, the smallest percentage of your visitors will actually convert to either paying customers or new leads. Internet Marketing for Franchises Franchise opportunities abound right now. From restaurants to boutiques, many people are turning to franchises for a chance to make their own way in the world. Many people feel that once you purchase a franchise, the hard work is done for you especially in the arena of marketing. While it is true that corporate will provide you with support for a marketing campaign, truly successful franchisees do a lot of marketing legwork themselves. How to Improve Your Website Improving your website isn't simply about design or SEO (Search Engine Optimization). A properly implemented and tested website may be the single greatest effort you can make on behalf of your online business. Research shows that the vast majority of people who view your website will X out within ten seconds. Venture Capital Online Marketing Presenting yourself as an authority in the area of venture capital is the cornerstone to your venture capital online marketing campaign. It may have been true years ago that venture capitalists had the choice of start-up companies with which to invest. Relying on information and intuition, venture capitalists seemed to hold all the cards when it came to investing. Reputation Management by Optimum7 Online Reputation Management (ORM) involves maintaining your company's positive image over the Web and combating negative publicity when it arises. As daunting as it might seem to sift through an endless array of pages associated with your company, managing your reputation online is a key part of maintaining consumer confidence and trust. How to Remove Bad Publicity No business wants bad publicity, but sometimes it happens. Write-ups and blog rants are easy to put on the Internet, and there are a lot of complaint sites and review sites out there. Most people who use these do so responsibly, but there are some people who like to cause problems and post negative things about a business because they weren't treated exactly the way they should have been. How to Remove Negative / Bad Comments If you run a business of any kind, sooner or later someone's going to comment about you and not necessarily in a nice way. Rather than just ignore these comments you'll want to downplay them through good SEO tactics, or remove them if possible. What is Click Fraud? Business owners who advertise with pay per click advertising (PPC) must stay constantly vigilant of click fraud, an internet scheme which can quickly deplete your advertising budget. Also known as click spam, click fraud involves a false inflation of the number of clicks on an ad. Fraudulent clicks are any clicks on a pay per click ad that happened where the intention is not interest in the ad's content, but to cause a charge to the advertiser. How to Engage Online Users with Video Video, when done right, makes a great addition to an online marketing campaign, either as an addition to a website or as a great content source for syndication and quality (not quantity) Backlink generation. Video grabs attention in ways just not possible with textual content or even still images. Website engagement is a key determinant of website success and video is a great tool to foster engagement. Can I Do My Own SEO? The answer is, it depends. Search Engine Optimization, or SEO, is that part of Internet Marketing focused on achieving the highest rankings on the major search engines like Google, Yahoo and Bing. How Are Search and Social Media Connected? On the surface, Search Engine Optimization and Social Media may appear to be two separate, unrelated means of online marketing, public relations and promotion. However, closer inspection and clear understanding of what drives the search engines towards generating the most relevant results and what the Social Media represents in terms of human interaction, leads to the inescapable conclusion that there really is a close connection between Search and Social Media. Improving Site Speed and Load Time A quick loading website has a number of advantages over slower sites. First, and probably the most obvious, a visit to a fast loading site is a pleasant experience, where the information is immediately displayed and visitors time isn't wasted waiting for images to load. According to their research, Google claims that for every . How I Got a Free iPad This is not my usual kind of blog post, but this story was pretty funny to me and my coworkers. I'll try to keep it short. How to Split Test Landing Pages Even if you have the most successfully planned Internet marketing strategy and you execute it flawlessly, there is still a chance that your online business might fail. Next to optimizing your site, the single most important factor is your conversion rate. Most Important Google Analytics Elements Google Analytics is a set of free tools offered by Google. They allow website owners to view detailed statistics about their websites and how viewers use them. Information is also available regarding where web traffic comes from. Because it is free, easy to use and simple to acquire, everyone with a website should be using it. While Google Analytics is loaded with features, there are several features that stand above the rest. Why is the Internet Obsessed with Lady Gaga? While I can sometimes appreciate the shock value that is Lady Gaga, I cannot help but wonder why she is so popular on the internet. Mashable.com has probably written 20 posts on Lady Gaga within the last two weeks, which is more than one a day. It is a definite way to pull in traffic but causes the real news to fall to the wayside. Hellboy: Oi! Wot's all this now? Maybe you've noticed the lavishly designed films by Guillermo del Toro or you've glimpsed the iconic red character design by creator Mike Mignola, either way you can't be a comic book fan without having seen Hellboy. Unicorn HGUC review So I should probably start this review by saying that I am not normally a snapper, which means I don't normally just build a kit as is right out of the box. I usually prefer to take my time and paint my kits up very nice, however Bandai has come along way from the old Gundam Wing high grades that came out back when I was in high school and first getting in to the hobby. Do You Have Content Management System Baggage? Sometimes when Optimum7 takes on a new client, it could be a bittersweet experience. It’s great to have the opportunity to help a client grow, but what could stop that train dead in its tracks is when your new client has CMS baggage. I’m talking about content management baggage from prior website design. Link Building with Content Link building is the most important element towards achieving great search engine rankings for your targeted keywords. While you can purchase backlinks and you can create Backlinks just by registering with online directories, the best Backlinks are those that are highly relevant, targeted on just one or two keywords and are naturally occurring. These Backlinks score the most points with Google et al. Tips For a Better Page Rank If you've got an outdoor advertising contract, you want your billboard put in a spot where the most traffic is going to see it, right? Or if you're paying for TV ad time, you want your spots to run during a time of day or program where people are going to hear them. Internet Marketing 2010 Trends The start of the new year is the perfect time to fully review your online marketing strategy, especially considering the fact that trends in search engine optimization change throughout the year. From the rise of social marketing to advances in technology and new applications, everything about internet marketing is changing. Get ahead of the game by considering some of the trends experts say will explode in 2010. How to Get Google to Crawl and Index All Your Pages It's easy to understand that after all the time, effort and expense of designing a website, you certainly want Google to stand up and take notice. However, Google isn't going to just index and crawl all of your pages unless you do the right things, at least not fast enough. Looking Back at the Last Decade 2010 has arrived, and although we're not at The Jetsons status yet, the first decade of the millennium brought a lot of new technology that has changed many facets of the way we live. Many, myself included, will forget that some of the things we use everyday are less than a decade old. Brand Loyalty And Internet Marketing Internet marketing is a practice that can be leveraged in order to build brand loyalty, just as brand loyalty is capable of being leveraged for internet marketing purposes. There is a synergy created between these two concepts that can be vitally important in building up success for a company. Google Pagerank Algorithm Has More Than One Use The New York Times produces an annual list of the year's best ideas. This year's The Ninth Annual Year in Ideas, included a study that used Google's Pagerank Algorithm to create an extinction model. The purpose of the study was to build a model that would measure how much the extinction of a species would affect other animals whose survival depends greatly on this species. Being Creative With Internet Marketing Being creative when using internet marketing is a vital element for any company that wants to build positive brand awareness and actually get somewhere with their marketing campaigns. The internet is running full speed 24 hours a day and 7 days a week, and this means that internet marketers online have to be in competition constantly, all the time, in order to get their messages through to the masses.

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