L A Parmley's Articles in Marketing

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Discover the Basics of a Unique Selling Proposition Having a USP helps make you look like you are on the customer's side and not just out to prey on unsuspecting passer bys. Instead of raving how you're number 1 (like everyone else), you can appeal to their benefits. How to Create a Profit Pulling Unique Selling Proposition in 4 Easy Steps Here's a little exercise that will help you get a good start on creating your unique selling proposition. Do You Have a USP? Discover the importance of creating a profit pulling USP for your small business. Reasons Why You Should Niche Your Business Caution! After reading this article, you may need to adjust your product or service, your advertising, your website, or your target audience a little (or all of them). Fortunately, none of these are set in stone and can usually be changed quite easily. Do You Have a Back-End Marketing Strategy in Place? Discover how creating a back-end marketing strategy can pay-off. The Power of the Reassurance Letter Learn a top secret for satisfying your customers. Send them a reassurance letter along with the product or service. Do You Really Know How to Treat Your Customers? Discover tips for providing excellent customer service to your clients. Turn your clients into raving fans!

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