Joe Pahl's Articles
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Three Parts of Every Successful Loan Officer Marketing Letter
An informative article details the three most important parts of a successful loan officer marketing letter.
Three Keys to a Successful Loan Officer Marketing Campaign
This is an overview on the three keys needed for an effective loan officer campaign.
Loan Officers Beware: Exposing the Loyalty Myth
Customer loyalty is becoming quite rare in the mortgage industry. Read why this is so and what loan officers can do to change that.
Loan Officers and Originators: Knowing The Difference Between Proactive and Passive
An article explaining how proactive marketing strategies are better than passive strategies for loan officers and other mortgage professionals, especially in a slower market.
Blogging Strategies for Loan Officers and Originators
An informative article on how loan officers can use blogs to market their services.
How Loan Officers Can Make Good Relationships with Real Estate Agents
An informative article on how loan officers can profit by establishing relationships with real estate agents.
Loan Officers: Don't Just Plan - Act!
An informative article for loan officers about the importance of acting on the plans you have made.
Loan Officers: Using Word of Mouth Marketing To Generate Leads
An informative article how how loan officers can effectively use word of mouth marketing to find business.
Tips on How To Be a Likeable Loan Officer
A brief article on the importance of being a likeable loan officer.
Loan Officer Success - Making Mega Bucks With Mortgage Leads
An informative article on how loan officer can maximize their sales using mortgage leads.
Loan Officer Marketing Ideas Learned From Cooking Popcorn
This is an informative article about important marketing ideas loan officer can learn from cooking popcorn.
Loan Officers: Honesty Is Always The Best Policy When Dealing With Buyers
An informative article on why being honest with home buyers is always the best policy.
How Loan Officers Can Snag Realtor Business
An informative article on how loan officers can partner up with real estate agents for mutual business success.
Mistakes a Loan Officer Must Never Commit
An informative article on mistakes loan officers should never make in their business.
5 Mortgage Marketing Tools Every Loan Officer Should Be Using
This article gives 5 tools that every loan officer should currently be using to find more mortgage leads in much less than time.
The Biggest Mistake Originators Make in Their Marketing Campaigns
This article covers the importance of the call to action part of every marketing campaign, and what can be done to dramatically increase your response rate.
7 Reasons Why Loan Officers SHOULD NOT Market to REALTORS
This article expresses why marketing to real estate agents is not always the best option and explores seven other ways to generate purchase business.
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