Hector V. Herrera's Articles

  • How To Use Social Media in Times of Corporate Crisis
    This article is about recognizing the power of social media to develop closer more meaningful relationships with your customers. The article is presented as a case study and should be used to gain insight into the use of social media marketing in times of corporate crisis. Social Media Marketing can be an important weapon in your company's media arsenal when it comes to facing times of corporate crisis.
  • STEP-BY-STEP INSTRUCTIONS FOR CREATING A FACEBOOK EVENT PAGE FOR YOUR BUSINESS
    Get a detailed step by step, easy to read instruction manual for setting up a facebook Event page for your business.
  • How Can Facebook Increase Your Business?
    The foundation of your company's social networking strategy should be the development and launch of a bespoke facebook "Fan Page" for your business and each of its signature programs. The primary goal of this network of pages is to create visibility and increase awareness for your business by establishing a fully integrated, presence and each of your signature products. This network of Fan Pages should be fully interconnected and form part of your firm's comprehensive Facebook network.
  • How To Use Social Media Marketing to Increase Sales.
    Launching and maintaining a social media presence on multiple networks can often seem like a daunting task. However, more and more of the top networks are developing strategic alliances that facilitate cross updating of information (e.g. Facebook Status Updates, can now be set to automatically update your twitter profile).


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