Heather Porter's Articles

  • Identify the Real McCoy: Who Can You Trust on the Internet
    Many of the services we require don’t need to be rendered in person. Everything from accounting, investment advice, life coaching, bill payment, personal shopping, and vacation bookings are being done online. For professionals we actually meet, it's much easier to verify how they became an expert. But trend of relying on the internet isn’t changing, and we need to become experts in identifying real professionals from mere charlatans.
  • Business Success With a Clear Conscience
    Going to bed at night with a clear conscious is one of the most valuable things any human being can have in his life. As the trend to going back to old-fashioned business values grows, so does the big picture in how we all need to rethink the foundation of our businesses. The root of customer service is good business, period. And contrary to common belief, it is possible to make money entirely ethically. With this return to old-fashioned values, it may even be a “make it or break it” factor in the success of your business.
  • Customer Service The Old-Fashioned Way
    With quickly-evolving technologies and new industries sprouting like toadstools on an almost daily basis, it may be understandable why service initially got swept under the rug. But no more. These days, there is so much choice. The big boys, the monopolies, are not as strong as they used to be. The words “boutique” and “micro” are what sell.


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