Guido Nussbaum's Articles in E-Business
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Automated Marketing With Autoresponders
Like a personal secretary that handles your business correspondence for you, the autoresponder script on your website is the most important tool you have for continued contact with your customer base. Basically an autoresponder program is one which will generate a specific reply message to any inquiries directed to it. Depending upon the scope of a specific campaign your autoresponder can be used to greet new contacts, send them the login or download url they were interested in or begin sending them timed e-mails in the form of informational lessons.
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