Dennis Nuutinen's Articles in Strategic Planning
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Marketing 101 - A SWOT For Success!
Many business owners and executives believe they have a solid grasp of the business fundamentals within their industry, and how their product/service stacks up against the competition. Some of them have a rock-solid grip, but far too frequently they do not have a clue! Oftentimes their misplaced, over-optimistic faith in their product/service and their abilities to read the market has lead to dire consequences.
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