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Mike Ditka, SEO Expert?
When promoting your business online, it's easy to get caught up in the SEO (search engine optimization) game. It's important to always keep things in perspective. So let's look at the SEO "game" through the eyes of a coach, Mike Ditka.
Rodin's Theory of SEO
Patience is truly a virtue in the everchanging, fast paced world of SEO!
Head-On: Apply Directly to the Forehead
A look at the marketing lessons to be learned from the very familiar Head-On commercials.
Time is on My Side
Time is undoubtedly one of the most valuable assets to the small business owner. Unfortunately, time is a constant variable. There is no way to add extra hours into your day or is there?
Why Your Small Business Needs A Website
Many established, non-technology related small businesses don't see a need for their own website. Why on earth would a salon or a smaller retail shop need to be on the internet? There are many answers to that question.
Top 3 Fun Longe Line Exercises for Kids
Riding instructors are constantly trying to find new, innovative means of teaching children to ride and become comfortable on horseback. The key is really combining useful exercises that teach balance and position with fun to keep kids interested.
Got Writer's Block?
Article marketers are not immune from the same idea drought that all writers experience from time to time. How do you overcome this block?
Workin' Nine to Five
Dolly Parton has told us all the trials and tribulations of the daily grind. Can you imagine the songs full of angst and heartache she would write about the hours most entrepreneurs and small business owners rack up?
Common Sense - The Missing Link in Online Business
In today's world of SEO and SEM, its easy to overlook the one element that a lot of web design lacks---common sense!
Mom and Pop and Their Virtual Assistant?
Many different businesses already employ virtual assistants or other online support for everyday tasks. What about those who are not quite as likely to dive into the virtual workforce? Small retail businesses, often know as Mom and Pop shops, are an ideal candidate for virtual employees.
The Law and Order Approach
It's almost a given that at any time in the United States and around the world some form of Law and Order can be seen on television. The show's creators have done a tremendous job of franchising this brand. So what can we, as entrepreneurs and small business owners, learn from this example?
Come On Down - Are Your Prices Right?
Now, I'd love to talk to you about strategies for winning on Bob Barker's show. Unfortunately, I have absolutely no expertise in that area. Unless you count sitting on the couch thinking that I know how much to bid in the Showcase Showdown or my longtime dream of playing Plinko! No, what I do want to talk about is the difficult task of setting price points for your fledgling small business.
Harnessing Your Inner Used Car Salesman
The highest achievers in sales often are those who have mastered tight rope walking. Now, of course, I don't mean literally tight rope walking! However, the best salespeople are those who can reach the perfect balance between empathy and genuine interest in the customer and having that killer instinct.
Snakes On A Plane: The Ultimate Headline
When it comes to article marketing, we're all searching for that perfect headline. It has to be something catchy. You want it to be unique. You want it to leave people wanting to read your article.
Welcome Back to Your Life - Outsourcing and the Entrepreneur
For entrepreneurs, balancing their personal and business lives can be a difficult juggling act. Learning to let go and delegate some of their responsibilities can be a much needed relief.
5 Steps to Becoming a Virtual Assistant
So you've decided you want to start working at home and starting your own business. Now, you've heard about being a virtual assistant and thought "I could do that!" Now what?
The Importance of the "Human Touch" in the Virtual Marketplace
When working in a online setting, its easy to forget that our clients are humans not other machines!
The Pretty Woman Theory
Each initial contact we make with a prospective customer can make or break not only that sale, but potentially dozens more.
The Golden Rule of Customer Service
Can the simplest life lessons apply to our sales careers?
Virtual Assistants, Actual Savings
One of the major reasons to consider hiring a virtual assistant is the cost factor. Virtual employees equal big savings to small businesses.
Outsource Your Hiring Process
More small businesses and hiring managers are choosing to outsource some or all of their hiring process. Hiring a "virtual hiring manager" allows them to focus on their ongoing responsibilities and have piece of mind that an experienced person is going to direct to them the most qualified individuals for their open positions.
Small Business Growth With Less Risk
Instead of diving in head first by hiring an employee, small business owners can "test drive" their ideas by hiring a virtual assistant.
Virtual Barn help?
Virtual assistants can be a lifesaver to busy equestrian professionals.
Outsourcing Without Upsetting Lou Dobbs
With all the negative attention outsourcing American jobs to other countries has received lately, how do you describe your business that depends on other companies outsourcing locally?
Not Your Mother's Retail
A unique look at the generic world of scripted retail sales.
Hiring A New Assistant?
Should I hire a new administrative assistant? What are my other options?
The Madonna Approach to SEM
What in the world does Madonna have to do with Search Engine Marketing? Well, at first glance, probably not much. Stay with me for a few moments, and I think the analogy will become clear.
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