Corey Landis's Articles in Business
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The Executive Summary is Your Business Plan's First Impression
The executive summary is not a mini version of the entire business plan. Keep it brief, two to three pages long. The purpose of the executive summary is to entice the reader to review, or request to review, the entire business plan.
Writing the Overview in Your Business Plan
If you're writing a business plan to attract investors or to apply for a loan, a general overview of your company should be included. It's also a good idea if you're writing the plan as a management tool.
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