Brian R. Rayve, Esq.'s Articles in Small Business
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Smart Marketing For Inventors Chapter 2 - Turning your invention into a marketable product.
Are you confused about how to protect your invention and profit from it? This series of 10 articles is a patent and marketing primer for inventors that answers your most commonly asked questions.
Topics covered in this series include: 1) why protect your invention first; 2) turning your invention into a marketable product; 3) finding your customers; 4) determining marketability; 5) setting a profitable wholesale and retail selling price; 6) marketing channels; 7) contacting wholesalers and retailers; 8) distributing your invention; 9) marketing companies; and 10) conserve capital (money) except on educating yourself!
A must-read for inventors at all experience levels.
Smart Marketing For Inventors Chapter 1 - Why protect your invention first?
Are you confused about how to protect your invention and profit from it? This series of 10 articles is a patent and marketing primer for inventors that answers your most commonly asked questions.
Topics covered in this series include: 1) why protect your invention first; 2) turning your invention into a marketable product; 3) finding your customers; 4) determining marketability; 5) setting a profitable wholesale and retail selling price; 6) marketing channels; 7) contacting wholesalers and retailers; 8) distributing your invention; 9) marketing companies; and 10) conserve capital (money) except on educating yourself!
A must-read for inventors at all experience levels.
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