Art Penz's Articles in Football

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Umbro Shirts Dominate Premiership Football Kits Sales As teams prepare for the start of the new season they have all started to releases their new football shirts for the 2009-10 season and the surprising outcome is that Umbro are the dominant brand in the football kits market with 6 teams. La Liga Football Shirts Outsell Premiership Football Kits Premiership football shirts have been the top sellers in recent years but as world class players like Kaka and Ronaldo opt for a move to La Liga, La Liga shirts look like being the biggest sellers this season. Puma Football Kits Outsell Nike & Adidas at World Cup Find out how Puma has broken the dominance of the big players and established themselves as a major sports brand. We also take a look at the key success factors such as the style of football shirt printing, which has a huge impact on the volume of soccer jerseys and replica kits that the major brands sell at the tournaments.

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