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Your Internet Affiliate Business 5 Essential Tools For Success

By: Tom Masters


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1. Notepad (or any text program)

Yes, this is an essential tool you need for affiliate marketing. Because you won't get any customers, no matter how marvelous your product is, unless you get the word out. And you do that by writing, writing, writing. Articles, forum posts, answers to questions on Yahoo Answers, and in any other way you can think of. It can be difficult at first, but if you're sufficiently interested in the subject, or even passionate about it, then it will quickly become easier.

And everyone has Notepad or a similar text program. It comes with your operating system. It's better for writing articles than a word processor as it uses less resources on your computer and doesn't embed coding that can foul up your article submissions.

2. Keyword research tool

Your articles won't get you any sales if nobody reads them, and nobody will read them unless they are targeted at popular search terms, or keyword phrases. Google has a very good keyword tool, available free. Just enter "google keyword tool" into the Google search box and choose the Keyword Tool External option. Even better, if you can afford it, is MicroNicheFinder from micronichefinder.com.

Make sure you target phrases that have low competition yet a respectable number of searches each month. Write informative articles and submit them to EzineArticles.com. You can submit them (varied a little) to other article directories if you like, but it may not be worth it as EzineArticles.com is easily the largest directory.

If you can have fifty or more EzineArticles.com articles in the top five results for exact matches (i.e. in quotes) on Google then you are sure to have a steady stream of targeted visitors interested in your product. If you set up your bio line properly then a substantial number will click through to your web page.

3. A top level domain name and web site

You can't rely on promoting an affiliate web site such as product.com/members/aff_id=21784. People will often just not click on it, or will cut off your affiliate ID, depriving you of your commission. Some article directories won't allow links to affiliate sites anyway.

That's why you need a top level domain to promote each separate product. You could make it a blog, provided you post articles to it regularly, or a one page review site. Its job is to collect email addresses for your autoresponder. If this sounds like too much trouble you can choose the easier option and make it a simple re-direct page to your affiliate page, but it is better to have an autoresponder and at least some site content, especially if you want to promote by way of article marketing.

4. An autoresponder

This is a must. People rarely purchase on the first occasion they are introduced to a product, even if they want it badly. It takes up to seven sales messages. An autoresponder takes care of this without you having to lift a finger (after you've done the initial set-up work). Probably the best one is to be found at aweber.com.

5. A web page editor

Is this absolutely essential? Arguably not, as you can always learn HTML and hard code in a text program, plus perhaps using scripts freely available online. But it's so much easier with one that I'm marking it as essential. Besides, you want to skip the learning curve, if possible. The most well-known are Microsoft's Frontpage and Macromedia's Dreamweaver. But one you should take a look at is XSitePro, from xsitepro.com.

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