Wu Gaohan: Sell Goods is selling service - Haier 5Q-appliance industry-hc360 HC Network

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2010 3 11, 315 coming on the eve of the Consumer Rights Day, held in Beijing Haier TV "Flat services into 2.0?? Haier TV devaluation three network era '5 Q 'service standard" conference. Triple play was first proposed under the trend of "5Q" flat panel TV service standards. Responsible for leading the development of national standards for flat-panel TV broadcast Yongcheng Product Quality Supervision and Inspection Center professor, said: Haier TV the proposed "5Q" service standards take the forefront in the development of the industry, marking the formal entry into the 2.0 era of flat-panel services.

(Live text Record)
China
Consumers Association
Deputy Secretary-General Wugao Han
: Dear ladies and gentlemen, Good morning, very pleased to participate in today's meeting.

In the market economy, to buy or not buy, is the sacred rights of consumers. It includes I buy your product or buy his products, I buy more or buy less, buy today or tomorrow, I buy, I even buy this year or next year to buy.

Consumers in the exercise of this sacred rights, from micro to see the development of a brand decisive victory, a decisive role. Consumers to buy, you are the brand; consumers do not buy, you are not the brand. From a macro point of view, the consumers, the development of your economy; consumers do not buy, your economy will not develop.

Under what conditions the consumer to buy? Under what conditions consumers not to buy? We believe that when you
Service
Good, consumers will buy; when you bad service when consumers do not buy. Therefore, China Consumer Association's theme this year: consumption and services.

Course, this "service" not only refers to operator services, not just micro-service, including government services, including community services to consumers and so on included.

We often say the word, called: "Service non-materialization of the goods." So what goods? We believe that commodities are materialized services. For example, our model card
TV
, For example, our
LED
Ultra-thin TV, there's no end just introduced television.

What is not the end of ah? You can see that the number of host platforms tail ah? No tail is a line of TV are not, not even wires. But it can call from there through the years, turned
Power supply
Work. We usually say that these are the things for the technology, in fact, because it meets consumers, it provides a useful service to the consumer before the consumer likes. So we think that "commodities are materialized in the service."

Because of this, Haier first made: selling merchandise that is selling services. Haier also made: sellers to buy heart. As a general theory of natural sellers make money but Hale said that the course of my sellers not only to make money, even more important to get consumers like me from the heart. Or other words: I do not with consumers this time of the sale, we hope that this time the sale Haier consumers form with a friend forever, do whole life, make friends of all consumers for all consumption provide services. Therefore, "sellers to buy Heart" has a profound meaning; "selling is the selling of goods services" also has profound meaning.

Today's meeting, described the circumstances, Haier has always been the inheritance and development of innovative thinking is based on the changed situation's "for the consumer to provide more services in the future." I think it is called with the the times, this is called the development of production to meet consumer demand.

Two sentences can not I say, is our party's political, programmatic document of the original words.

What is the changed situation? Received from the China Consumer Association Consumer
Complaints
Point of view, in recent years in
Flat Panel TV
This area has some problems with the consumer. For example: three bags of flat-panel TV, particularly the three packs of screen problems. Some packages a year, some packages for two years, others bag for three years. Rare package of three years, and even individual companies package for six months. We think that since the provisions have a TV in the three packs, also known as flat-panel TV TV, it should be in accordance with the state flat-panel TV
Home Appliances
To implement the provisions as three packs, this screen should pack for three years. But some operators said: "No, this screen and show management is not the same. Also," Three Guarantees "that the show management, did not say that screen, so I think chances, so I just pack a year . "

We also note that set a precedent in this area are foreign brands well in this area are domestic brands, in particular, Haier.

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