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Winning Business Card Design: Fact or Fiction

By: Ibrahima Komara

Read More About Business Cards

Business card design is one of the most disregarded marketing method in modern advertising. A business card is intended to convince potential clients of one's knowledge and professionalism and encourage them to initiate contact, but this purpose can be overshadowed by an unprofessional design.

Facts about business card design

This is a listing of business card design fact and fiction. Follow these rules and rest assure that you will have a great business card design.

Fiction

Always use more graphics to generate more sales.

Fact

Only use the sign and photo as graphics elements. Vital information can be overshadowed by other graphics besides the emblem and picture. White space is your friend; make use of it to separate information and make the most significant elements stand out.

Fiction

The more information I include, the more responses I will get.

Fact

A business card should give customers simple access to information. Business cards might be in the customers possession for weeks, months or even years before they contact you; therefore do not include promotions, sales, etc... on the card This can be a costly mistake due to the fact that you may have to honor sales that have been ended. A well-designed business card contains these elements:
* The name of the company or organization
* The card-issuer's title
* The name of the company or organization
* Address
* Phone number(s)
* E-mail address
* Logo
* A brief list of products and/or services
* Website URL
* Logo
* Optionally, a business card can include a picture or business hours

The card should be legible; you should use font like Arial and Times New Roman.

Fiction

My business cards should look identical.

Fact

It doesn't hurt to have different business cards from person to person, company to company, industry to industry. You can always single out a well-designed business card from a crowd. The key to making a business card stand out is by using a rare blend of colors and design elements. Always try to make your business card distinguished from the rest; you can accomplish this by even just underlining a section. Photographs do not have to be limited to the card-issuer; products, storefronts, and even real estate can make for good elements. For instance, if you have a business that works on a schedule like a radio station, you can set the the business card design apart by adding additional information on the back of the card. If you have a folded card like some companies prefer, you can use the added space to include product-offering lists and other information.
Business cards can be designed both horizontally and vertically; thus you can be as creative as possible in a 3.5-inch by 2-inch space.

Fiction

I don't have to worry about paper.

Fact

Paper company brand names, fragile paper and perforated edges cheapens your buyers' opinion of your business card. Professional paper is relatively inexpensive, less of a hassle to deal with and should be your only option if you want to look professional and impress your customers. 13-point matte paper or 14-point gloss paper is what the professional use and you should too.

Fiction

There is no need for professional printing, they just want my money.

Fact

Inkjet, DeskJet, copiers: It doesn't matter; none of them can come close to matching the quality of professional printing ink. Just like paper, the quality of your business card ink denotes the quality of your service, and the two work hand-in-hand to make your prospects take you seriously and boost your return on investment. The pros use professional ink and you should too; professional ink is bright, full and fade-resistant, contrary to regular ink.

Article Source: http://depositarticles.com/

To learn more Business Card, Check Out Design My Business Card

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