Wine "kind of xenophilia" biased

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Wine from abroad, people accepted it more imported products from the start. All along, some people have widespread consumer attitudes: the quality of foreign brands are better than national brands, but made mostly in the low-end brand products.
Recently, this reporter visited the city several large supermarkets. Many supermarkets have special counters imported wines, while domestic wines is also a place with the price advantage. Reporter to buy wine as a consumer, the shopping guide to recommend a lady directly in English letters filled with foreign brands, and to explain "the wine produced in France, the price of just over 100 yuan, quite good taste." When a reporter asked, "Why not recommend homemade wine," she did not answer with certainty "imported wine prices higher, it should be OK than domestic wine!" Reporter that virtually all foreign wines priced around 100 yuan, the cheapest price The price is also more than 40 yuan, producing mostly in France, Italy and Spain, while domestic wine prices are relatively low, except for some well-packaged, "aging" are high-priced goods, the common products are 40 yuan. Do cheap Chinese wines on the quality low?
It is understood that, in accordance with the WTO agreement, tariffs on wine this year have been from the original 65% to 14%, but foreign wine prices remained high, even in the same grade, still higher than the domestic price of foreign wines. China Agricultural University College of Wine Food Research Centre Professor Duan said that if the same price in the supermarket wine, imported brands than domestic wine quality may not be good, because the wine shipped to China with tariffs, freight costs, and high labor costs abroad, is bound to increased the cost of wine. From this point of view, is not the only reason the concept of wine consumption. Changyu Wine Chief Engineer Dr. Li Jiming also mentioned that foreign wines of varying quality, but in general is proportional to the price and quality, while some consumers prefer to buy wine when the wine do not want to buy cheap foreign-made wine to consider the practice of not science. 1 pair of wine industry research industry for many years, told this reporter, our wine industry has 100 years of history, and now from the taste of wine country, the various aspects of physical and chemical indicators with international standards, but the market has formed a kind of inertia wine knowledge better than domestic products, coupled with inadequate domestic propaganda brands, domestic brands compete in the brand in a very disadvantageous position. But the domestic wine prices in raw materials and the advantage is obvious, which requires a deep understanding of consumers.
Earlier this year, the Consumers Association had 50 brands of domestic and imported dry red wine had more trials, including sensory evaluation is to organize national wine appraisers and experts, on the sample group, blind assessment, and each of the sample made reviews. Comparison results show that: sensory evaluation scores of the same sample, compared samples of domestic price lower than the imported brand samples, while the individual scores was also slightly higher than domestic brands imported red; the high prices of imports of dry red wine samples, with the domestic duplicate samples of evaluation, the domestic famous brand of dry red wine quality is not lower than the foreign part of the wine samples.

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