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Why enter the Five Hundred is not the Haier Lenovo? - Haier, Lenovo - household appliances

By: himfrman

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< BR> Lenovo entered the Top Five Hundred, which is China's business community a big happy event. For years, Chinese entrepreneurs plagued by a plot, that is, into the world five hundred. Perhaps because the pursuit of too long a time, perhaps well aware that when Lenovo to 16.8 billion U.S. dollars in revenue ranked No. 499, the industry Fandao into a silence. Perhaps you are thinking, what to think into the five hundred? Strong association in the end there?
As a long-term concern <BR> association management development expert, I would like from the perspective of Bi Haier and Lenovo, to explore the association into the five hundred for the significance of the Chinese business community, I will focus on the following aspects of:
<BR> (1) China's reform and 30 years, as the representative of the market pioneer and leader in the Lenovo and Haier, which has experienced the same and different? Such similarities and differences on Business in China What?
<BR> (2) Lenovo and Haier have been internationalized, the two international models behind the truth? Why is Lenovo's first international success, and the internationalization of Haier is still become difficult?
<BR> (3) China is a large number of 100 000 000 000 100 000 000 000 or close to major companies such as Huawei, beauty, etc., how to manage over 100 billion mega-corporation? "Five hundred" list highlights the soft underbelly of those Chinese companies? China's macroeconomic situation is particularly severe in the case, how Chinese enterprises in the "winter" grow up?
<BR> A Lenovo and Haier's core competencies What is the difference? The impact of five hundred in the process, why the association failed Haier success?
<BR> 1984 12 26, Zhang led the new leadership came to the road of Qingdao, white dry
Refrigerator
Plant. Refrigerator plant was 1.47 million deficit, sluggish sales, to lose morale. Zhang rural brigade to borrow money, it makes the whole factory workers over a year, which later became famous for Haier is important birthday.
<BR> Is in the same year, Liu led the 10 Chinese computer scientists, carries a 200,000 yuan in Beijing in a janitor's room in a rented start a business, the name "Legend" (legend, the English meaning of the legend).
<BR> In the history of the two companies, Haier landmark event is Zhang smashed refrigerator, Lenovo landmark event is the end of the "Chinese card" OK go "Mao Gongji" road. These two events in the history of the two companies has a very important value, and even can be said from the company's strategy of implantation of the two genes (DNA). Such as Haier's "smashing refrigerator" refrigerator to have quality problems, with the campaign-style "drop" address, which indicates that the quality of Haier refrigerators to as "Corporate Culture" (internal employees), or is a people and word of mouth problems (external customers). From this idea, we can understand why Haier will "hit the refrigerator," this emphasis on quality, into a "service to support the brand," the core competence system and use it as a weapon from a price war in the dark horse sweep
Home Appliances
Industry, is irresistible.
<BR> Correspondingly, is Lenovo, "Lenovo Chinese card" after the success of the "Industrial Technology" and "Mao Gongji" choice, from behind the outbreak of the struggle between Liu and Ni Guangnan, we can imagine at that time Legend behind this choice difficult. Liu decided to choose "Mao Gongji" road, that the association of Chinese companies long-term "money" as a judge, the core is the market, rather than technology, starting from Lenovo is committed to create a "channel value system" can be said, Lenovo 2000 The success of the year, largely dependent on this system.
<BR> In fact, through 20 years of China's leading enterprises, both China Vanke or TCL, Huawei also whether or
Glanz
In their history, have such a landmark event. Such as Vanke in Diversification decided to do after subtraction, contraction in the real estate business, TCL in the industrial upgrading in the "trump card
TV
Campaign "and the 23 cities" intensive program ", Huawei decided to take the" encircling the cities "of eating the road, determined to integrate Galanz
Microwave ovens
Global manufacturing resources, price war, etc., all of these companies had a decisive influence on the future. Can be said that the success of these landmark events, not only the success of these enterprises constitute the gene, also constitute part of the ceiling of these business strategies.
<BR>

Article Source: http://depositarticles.com/

I am a professional editor from China Suppliers, and my work is to promote a free online trade platform. www.frbiz.com/ contain a great deal of information about cotton cushion , tooth fairy pillow welcome to visit!

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