Home | Internet Marketing | Search Engine Mkt

Why Might Outbound Links Possess Search Engine Muscle?

By: Keith R Lunt

Read More About Search Engine Mkt

I have before now written round how I consider that outbound links on a page can boost its power on the search engines. I noticed the effects that outbound links had on a low ranking website in contrast to another that I run, without the outbound links, but with enormous quantities of SEO work and a respectable page rank, not just on the home page but also on the inner pages.

So, what reason may there be for the search engines to increase your position just because you point to another page, perhaps on your own website, with the search terms in the anchor text?

It looks senseless, but it is a supposition that I have come back to a couple of times looking at numerous sites covering different niches more than a couple of years. It does seem to work.

Looking at search engines, they exist by providing their visitors quality results. You locate the results you want on a search engine and so use it over and over. They have to provide quality answer.

Say then, you are searching for Acme Widgets. You want to discover how to make one and search 'how to make an Acme widget'. What results would the search engines show you?

What the search engine does not discern is what level you are interested in the information at. Are you wanting to make one for yourself, or do you want to discover how they are made because you are interested in the method. The results have to cover this answer for all people.

It is the same with numerous searches. If you search for 'search engine optimise a site', do you want a step by step set of results, or someone that might tell you what is needed and do it for you?

In both of these situations, if you are sent to a page that gives you the high level assessment, possibly a video of the manufacture or an SEO experts page, then the basic level query is answered. If that site then links to the full details, say the step by step advice, then you might dig deeper to find a fuller answer.

It has been acknowledged in the past that search engines like to send visitors to a page with the high level answer from where they could then dig deeper to a more complete answer. So, how do the search engines recognize that your page might provide the supplementary information?

Well, the page itself must have an assessment of the search terms and there must be a link to supplementary information. If this link consists of the search terms on a page around those search terms, then it is possible that the target page provides further details about the subject.

And that is what makes me believe that an outbound link on a web site page may hold some weight at least with the search engines. Possibly not stacks, but enough to tip the balance. Whether the link need to be on another web site or whether it could safely be the same website, I am still working out!

Article Source: http://depositarticles.com/

Written by Keith Lunt, who provides Southport Website Design. For more tips, call into the internet marketing blog and grab a free copy of our ebook!

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Search Engine Mkt Articles Via RSS!
Additional Articles From - Home | Internet Marketing | Search Engine Mkt
Sign Up for a free account.
Our other websites
All about SEO
Beauty Tips Forum
Submit Articles
Member Login
Link Us
Submission Guidelines
Ezine Notifications
Article RSS Feeds
Sitemap
New Stuff
About Us
Developer
Good shopping portal
Link to Us
Contact Us
Privacy Policy
Terms of Service

counter easy hit

Powered by Article Dashboard