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Why Article Marketing Is Better Than PPC Advertising?

By: hunkhusk

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Internet marketing has became so broad in all aspects that it is now very hard to differentiate between what method of online marketing is significant and what’s not, and because of this not only junior online marketers but also experienced gurus find it very difficult to develop a sustainable marketing strategy as new trends keep popping up one after another. I have been trying several different things to promote my products. PPC used to be good and Adwords specifically gave a modest return on investment till couple of years ago, now if you bid on a keyword for top positions it is like making a hole in your pocket, PPC advertising doesn’t fail to suck up a significant amount of your profit. Other methods like link building and Blog reviews do help your search engine ranking and improves your credibility on the internet but still they fail to generate a moderate amount of leads. While PPC advertising was getting costly I could not help but notice that article marketing was producing far better results than it used to and this urged me to do a comparative study of usual marketing method I’ve been implementing so far.

Few months back I started promoting few different products of different niches using a separate promotional method for each one of them. I promoted those products using PPC, Blog Reviews, Email Marketing, Article Marketing and Social Marketing with social networks like facebook and also social bookmarking sites like StumbleUpon. The highest number of sales that I received was from PPC advertising, needless to mention that PPC advertising also topped my list of most expansive methods. Social Marketing was second and Blog review was the third most expansive method, while email marketing proved to be the least expensive. Article Marketing on the other hand produced the best ROI followed by Email Marketing, Blog Reviews, PPC and Social Marketing. The only problem with article marketing was the time it was taking to produce enough contents and so I decided to outsource it with a popular article submission service but unlike PPC advertising it not only improved my search engine ranking but also kept generating sales on regular basis.

So why article marketing produces better results than other contemporary online marketing methods? Well, there are lots of reasons, it helps build your credibility. You submit your articles once and then your articles keep generating sales as long as the subject matter is in demand. It also improves your search engine ranking by providing you plenty of backlinks and since the article is based on the keywords central to your website, it makes these backlinks better and more important for your website than static links from random websites with irrelevant contents which costs somewhere between 10 to 100s of dollars per month. So all in all having an article submission service do the job for you is one of the best investments you can make in order to promote your business on the internet, since article marketing has the potential to generate greater number of sales than PPC advertising or any other method in the long run and just for the small fraction of what PPC advertising would cost you.

Article Source: http://depositarticles.com/

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