Who will be the biggest winner in the countryside home appliances - home appliances to the countrysi

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2009 2 1st,
Bringing home appliances
Policies launched across the country, paid great attention to the community. At present, who will become the biggest winner in this countryside campaign, become the topic of discussion.

Is generally believed that the greatest beneficiaries of the first farmers, 13% of financial assistance, to ensure that the products they buy inexpensive. Second,
Home Appliances
Manufacturers, by household appliances to the countryside, experience the part of the export capacity of obstruction, to be released in the rural market. Once again, the State, carry out home appliances to the countryside activities, effectively activate the rural market purchasing power, a national 4 trillion economic stimulus plan.

This is from a macroeconomic viewpoint. In fact, the interests of home appliances to the countryside are not equal, companies benefit from significant differences in the extent there. Is generally believed that this difference advantages and disadvantages of the decision by the enterprise itself. The real winners are those known large, good service, quality products and businesses.

Recently, an author to chat with company CEOs said that Haier is the largest beneficiary of appliances to the countryside. Asked why, he said: It is simple, Haier in the high profile of rural areas, service and good reputation, people especially value this.

Data show that the appliance to the countryside to the rural market stimulation are shown, before the Spring Festival in many parts of home appliances sales increased by 50% or more than usual, even out of stock.

However, we prefer to stand on a higher angle of appliance market strategy, will be urban and rural markets and integration into consideration, rather than the fragmented relationship between the two. In fact, the real winner is the "urban and rural take-all", not only perform well in rural markets, better performance in urban markets. Now, a worrying trend has begun to appear, many companies shifted focus to the rural market, intentionally or unintentionally ignored the urban market. We should clearly see that although the rural market potential, development is vast, but the high-end market, compared with urban, rural market is still secondary, or ranking the contribution of the enterprise after the urban market. The most profitable products are mainly sold to businesses in the city, high-end products are mainly sold in the city, building brand image is to drive through the city. Therefore, when we rush to Obtain the time the rural market, do not forget the urban market in this rear area, to coordinate the relationship between the two markets, both hands grasping with both hands, the city can not get lost in rural areas.

, For example,
Flat Panel TV
Once a worrying situation, the mainstream market is foreign brands to snatch the city, local brands have fought in 34 markets, resulting in foreign flat "hierarchical urban and rural areas," one high-end home, we have below.

Order to achieve urban and rural areas into account, the two markets together to win the requirements of enterprises is very high. Company's products must be able to meet the two consumer groups in urban and rural needs, not only do highbrow, but also do the Countrymen.

If we look at household electrical appliance enterprises can do this less and less room. Foreign brand price high above, the image of domestic brands mostly inadequate.

At this point, Haier unique product development philosophy is commendable, such as: Haier considering that most farmers have to
Washing machine
On the outside of the habit of freezing on the washing machine, sun on innovation; take into account the farmers of electricity, water usage, leak in washing machine electricity work hard; even, Haier has also taken into account for farmers consumer base rat gnawing problem washing machine . The more thoughtful consumers like you, the more consumers you are welcome to. Therefore, the corporate bosses that Haier is the biggest winner in the countryside home appliances can be the reason here.

It would appear that advise the companies involved in home appliances home appliances to the countryside, do not underestimate the rural consumers.

Article Source: http://depositarticles.com/

I am a professional editor from China Product, and my work is to promote a free online trade platform. www.himfr.com/ contain a great deal of information about digital toaster oven , industrial meat grinders welcome to visit!

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