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When Adsense just sounds right

By: Pierre Basson

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Q : Of the billions of sites online, what's the web, what is the only thing just about every site has in common?
A : nearly every one is trying to make an extra buck off of advertising in some fashion.
I'm abashed to admit it, but many years ago when affiliate programs looked inventive, I too tried to make a profit by linking to Amazon.com books and music. Did that really work for anyone? Possibilities are most will say no. Failed to work for me either. Not only did I not make an extra buck, I didn't even make an additional penny. In fact, even my site mrcgiguy.com ( shameless plug ), which receives around 500 unique visitors a day does not produce particularly good results from affiliate marketing programs. The bottom line is, most affiliate programs won't work for most web sites. Imprecise , I know. But from my experience, unless your audience is extremely general, you'll need to find affiliate programs that are very scan" or "Parkinson blood-test" to your niche to supply even the slightest result. Though, these days, even well targeted affiliate programs don't seem to produce much.
Now let me get to the point. Forget affiliate programs! Forget about the ad networks (or at least as I drove to being a secondary form of ad cash ) ! Google's Adsense is where it's at! What was once offered only to the biggest of the web, is now available to those of us running smaller niche sites. And how could there be any form of advertising cooler than one that in to the office to display? I mean, this is what we've all been waiting for. This is the solution. Tightly targeted ads, non-intrusive, typically shuffled to maintain freshness, and they pay well. And when I say pay well, I mean, the potential exists to make in a single day what I had previously been making in a complete month thru FastClick. While, I'm not permitted to discuss any special figures (part of the agreement in using Adsense ), I'll say that it's not even been a month now, and I have already made more from Adsense then I made in the entire duration of running ads for FastClick. Glaringly , I have waived bye bye to ad networks and associate programs.
Like myself, most modern day web developers have opted not to join affiliate programs and have instead turned to ad networks such as FastClick, TribalFusion, Burst, etc. I joined FastClick since it was said to have the highest CPM rates. And for a long while, I was pretty content with the result. I was ready to make a breath-taking 50 cents a day. Yes, I was happy with that. I wasn't expecting millions...reality sank in long ago...somewhere between the days of being an "Amazon affiliate" and having my job melted after the dotcom crash. So, 50 cents a day, or an approximate $15.00 a month was great. Each bit helps when you are self employed.
Don't misunderstand me, Adsense is not perfect. There are some things that would definitely be done to improve the system. One of the most important gripes I have, and I've noticed others with the same opinion, is the final absence of tracking. It sure would be great to know which ads are being clicked and how much those advertisements are manufacturing. But at the same time, I can understand why that info could be counter productive for Google. The lack of control over the border color and link colour is a bit unattractive too. All other factors aside, the purpose of the ads is to make some additional cash. On this point, Google's Adsense are definitely successful and in my humble opinion should straight away replace any current 468x60 or skyscraper adverts you are running thru ad networks or affiliate programs.
The future for affiliate marketing programs and ad networks has become terribly stark. It will be very interesting to see how Adsense matures, as the first product is certainly way better than expounded competition.
Get more practical ideas about Adsense revenue.

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