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What's the Big Deal With Celebrities and Fashion?

By: MJ Hunt

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If you're like many people out there, you pay attention to what celebrities are wearing, whether it's at high-profile events like the Oscars, or in paparazzi shots capturing a star in casual wear out on the street. Why do we care what movie and television stars and musicians are wearing? And how do their style choices impact the fashion industry itself?
The fact of the matter is, celebrities and the fashion world have a need for each other. Both major film and music performers and fashion houses sell a brand. Consumers are more likely to buy stuff from brands that are well-established and seem to represent their tastes and aspirations. Brands build themselves through publicity and marketing. If the Olsen twins or Brad Pitt are showing off something from your clothing line, there is no better form of free publicity. There are thousands of magazines and websites which devote their energy to scrutinizing the fashion choices of the famous and glamorous, and they can make fashion labels that many ordinary consumers might never have heard of into household names.
By the same token, celebrities benefit from having access to the finest brands in clothing and accessories. Celebrities are under constant pressure, even in their private lives where they are hounded by photographers, to look stylish, sexy and cool. For whatever reason, the public is interested in them as people, beyond what they create artistically. The famous pay a high price for their wealth and status in a huge loss of privacy. Most big-name entertainers have assistants, or even teams of people, to help them cultivate their image. They have considerable financial resources, so wearing the best designer clothes, which make a huge difference in their appearance, is well within reach. It is not uncommon for a high-end shop to shut itself to the public so a famous patron can shop in peace.
Because of the unending scrutiny of the magazines and websites mentioned above, stars can't really afford to make "fashion mistakes," or they'll be publicly humiliated for it. They need the support of the fashion industry, and they get it! In fact, many design houses will offer stars free clothing, especially for the big televised shows like the Oscars and the Grammys. It's a marketing bonanza that is worth more than all the advertising in the world!
You may still be wondering, why does anyone really care what celebrities are doing, and wearing? Culture critics and academics have been pondering our fascination with the famous for decades, and there are no easy answers. Perhaps it’s simply human nature to need people to look up to, to revere, and to emulate. In the past, many cultures had kings and queens who may have served this purpose. In our complicated democratic world, maybe celebrities are the new royalty.
Of course, many of us can't stand the public's obsession with famous people. It's often said that celebrities are "role models," and maybe they shouldn't be. A lot of them certainly don't behave like role models, as anyone who reads the tabloid press knows. The culture that worships superstars also likes to knock them down a peg or two every now and then. That's why we love gossip websites and tabloid publications. Sometimes it's good to be reminded that celebrities are just people, too.

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