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What Would You Say If I Say That Payday Loans for the Middle Class

By: Michael Hankook


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Once again, popular belief is being shown to be absolutely false. Careful research is peeling away misconceptions and focusing on the facts without letting hype and propaganda rule the day. A new study in Viergina shows that many of the more prevalent beliefs about payday lenders are absolutely untrue. Which ones exactly? Read on to find out!

Payday Lenders Target the Poor

Many people hear the phrase “payday loan” and launch into a tiradfe about lenders who target the poor. Clearly, they’ve been watching too much TV or listening to too many banking lobbyists who hate the competition. The vast majority of payday loans go to the middle class, not the poor. According to an investigative report by the Virginia Pilot newspaper, the average payday loan customer had an annual income of over $40,000.

Jay Speer, of the Virginia Poverty Law Center, said he was surprised at the newspaper's findings. Many other people were also. It seems even those who think they know the industry well misunderstand its market and the product it offers consumers.

Payday Loans Are for Those Who Can’t Pay Their Bills

Some people also mistakenly insist that payday loans are for those who can’t pay their bills. Again, this is untrue. Most payady loans are used for exactly that purpose—paying bills. They are used by people who want to pay their creditors, but have been hit by an unexpected financial emergency.

Perhaps the dog was suddenly very sick. Or the car got sideswiped at work. Or a family emergency came up and you went way over your monthly minutes, resulting in a $300 phone bill. You could get a payday loan to immediately pay off those bills, rather than being stuck with late fees or harassed by creditors.

Payday Loan Sites Mean a Neighborhood Is Slipping

Another misconception is that when a payday loan office opens up in a neighborhood, it means the neighborhood is slipping. This is also untrue. Just like a CVS or a Rite-Aid, payday lenders are looking for convenient locations in mid-scale neighborhoods to be near their customer base.

Having a location open up simply means that the neighborhood is a busy one, with enough foot traffic to support a business. That’s a good sign, not a bad one. Neighborhoods without shoppers and foot traffic don’t earn new businesses.

Conclusions

Taken all together, these three popular misconceptions about payday lenders and payday lending reveal that many people don’t understand this industry well. There are misconceptions about the average user and about the product itself. These misconceptions are leading many to false assumptions and perhaps away from a product that could really help them in their time of need.

As a result of looking at these issues, you should have a better understanding of the truths about payday lending. It’s a business that is thriving, and filling a consumer need that banks aren’t right now. Thus, these lenders and their product are likely to be here to stay and here when you need them for years to come.

Article Source: http://depositarticles.com/

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