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What Can Pinging Do for a Weblog?

By: Keith R Lunt

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If you are writing a site then you want people to know what you are doing so they visit you. You want websites for instance Technorati listing you and recommending you, but these all require a ping. So what does pinging do?

Are You There?
You can 'ping' masses of things, not just a blog. Loads of years ago, before websites took off, we would ping machines remotely and if we got an answer back, then we knew they were up and running. You might even do this yourself from your machine, maybe across your network to other machines.

And that is essentially what a ping is - one computer seeing if an alternative PC is responding.

How Does This Help?
But this does not exactly help our blogs. The ping service evolves a bit from only a basic communication saying "I'm here, are you there?". If you ping a web site service, rather than only them answering that they are there, it is taken as an indication from the website sending the ping that they want some attention.

The website receiving the communication will answer back that it has received your message, frequently with a "success" message. Of course, to reply they need to now what website sent the request, so as well as "Are you there?", your communication has included your site address as the sender.

Getting Clever With The Process
This is the clever part. The recipient strips the message apart and stores your site address for processing. It takes the ping as an sign that you want them to visit you, regularly because you have created new content that you want them to have a look at.

Identify new matter, Quickly
So, at a later point in time, possibly instantly, perhaps later that day - it is entirely up to the service what they do - their robot is sent to visit your homepage to see what is new. It is a flag to various systems that you have updated your website.

And this is why we use pings. It enables us to tell a variety of other websites that we have fresh matter and that they should come in excess of and see it. On a good day, I've seen Google come calling quite quickly after the post has been published, thanks to the ping, and then the post listed and the fresh page cached on Google within a few hours.

The Future Is Pinging
This is the way that search engines like Google are going. They want to be able to grab new matter as soon as it is made public and by pinging them they are able to do that. So it helps them to do what they want - get new matter and quick - and helps us do what we want - get our fresh content onto the search engines.

A Little message Goes A Long Way
So, pinging merely essentially shouts over to various important web-sites that we now have an update on our own website and we want them to come and visit it. And by sending this little communication, we are hoping to increase our search engine exposure.

Article Source: http://depositarticles.com/

Written by Keith Lunt of How To Start My Blog. For more blogging tips, call in.

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