Warlords and from the e-Reader - Electronic Reader - Electronic industry

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, After the Amazon Kindle hot, a hot topic nowadays. Dozens of companies claim that entering or preparing to enter the market, including some local rivers and lakes in the big brother: Hanwang, Founder, grand and so on.

From a hardware perspective, the e-reader is not what is "high tech" products, most of them use EINK technology to simulate the real sense of reading the paper, and this technology has been basically mature. However, this core technology lies in the hands of EINK, manufacturers have produced a DVD similar to each pay a elements should worry about money is understandable. In hardware, the domestic manufacturers is hard being a great breakthrough, so have its sights on the software?? Hosted by electronic e-book reader, and hitu by Sell Cheaper electronic copy to supplement or expand the electronic reader market income, and even set up barriers to competition in the industry to ensure that no smaller players into the spoiler cottage. This strategy, euphemistically called "integrated whole industrial chain," like the most obvious is the grand ambition of "One Person, One Book" (OPOB) program.

However, I can hardly optimistic that the practice of selling e-books. As early as two months ago, I said in my blog, "We can look back to the MP3 player, no other vendor will say: I have so many music copyright, so I will sell very well." Hoarding and tried to sell the copyright of books, for consumers, not necessarily a defeating?? the Internet free of pirated books is too many suspects, it is a reality. For publishers, book sales so inexpensively, it will allow them to question the manufacturers of electronic readers the real motive: to see the name of the book seems there is a line of hardware you have to actually sell the practice of it! Guer, even for Amazon, so have the right to speak kindle, publishing firm has pulled out of this Cooperation Program no longer provides electronic versions of books.

This most critical issue which is most of the book is by issuing a revenue?? My book, even do a hard non-related laws and regulations Advertisement ?? When a book to sell 10% of the original price, no one can be sure that the book sales will increase 10 times. For the best-selling book, the publishers did not have the necessary 90% of its price slashed. In China, do not even read a book a year to 50% of the population of the country, despite the dropping lower and lower the price of books (but not free), how much consumers are willing to pay, is still unknown.

However, I've been bullish on another publication, this publication features that mainly rely on advertising revenue rather than the issue of income: newspapers and magazines. Property determines the mass media's expectations of its top priorities is to expand the contact area (ie, circulation). Will constitute a dozens of newspapers sold to a dollar, one can imagine that it actually did not care distribution income. The more people exposed to it, it will sell more advertising. Together as timeliness, Internet, newspapers and magazines are also rare in any current free version, thus the electronic reader If you really want to do something in the content of the article, this is a good starting point.

However, newspapers and magazines are not like books, just scan a PDF file to meet the needs of the reader. As is to increase advertising share, then run an electronic platform electronic document, there should be some electronic features: such as multimedia advertising performance, such as "the third edition of the next turn," should be a hyperlink instead of allowing the reader look through. If you do then fine, it can monitor the deployment of a number of readers access to the code to measure the frequency of advertising, and newspaper readers to download the next time the data back to the server, thereby to persuade advertisers to better ... ... all this , will involve a link: typesetting system.

Guer, the warlords and the electronic reading device from the market, I am more optimistic about the future of Founder. The origin is a company engaged in typesetting system, both in software design has a lot of experience, and because many existing typesetting system and the media in it were. Cut to the mass media, the electronic book market, newspapers and magazines not only because of expansion of circulation and advertising revenue could come even optimistic about the increase in active cooperation, and consumers will be because of lower prices and are willing to pay. With a daily one yuan's prices, 0.1 yuan while the price of my subscription when three daily newspapers, you can save nearly thousand dollars, if I watch a few of the free operator novels, readers will be able to recover the price of hardware a 7788. Why not?

Article Source: http://depositarticles.com/

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