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Viral Marketing Principles You Can Copy From Viral Marketing Examples

By: David Michael

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A wide range of viral marketing examples have come and go with varying levels of success in the last decade and even nowadays. But what exactly is viral marketing and how does it work?

The Essence of Viral Marketing as Illustrated by Viral Marketing Examples

Viral Marketing, simply put, is a marketing plan that depends on people in a social network to pass along the marketing message of a product or service in a format that can easily and rapidly multiply like a pandemic; which is why it is called "viral".

To learn more about viral marketing and to access fantastic viral marketing examples click here and download your free videos from social media marketing blueprint.

What is the relevance of Viral Marketing Examples?

In order to come up with effective examples of viral marketing campaigns, marketers should be able to define a marketing strtegy, first and foremost. The two important questions that need to be answered are: What is your business goal? Who is your target audience? You can then decide on a particular medium to get your viral marketing campaign going. (For example: Your goal is to get 3000 teenagers and young adults, ages 18-35 to post comments on your website; you can attract your audience by way of signing up for your free Web Hosting Quick Guide.)

An effective viral marketing campaign is one that can anticipate what will interest the target audience most. Create your viral marketing examples using this principle; and then look for ways to share and spread the content, eventually turning it viral.

The reality is viral marketing has turned from a barely recognized Internet phenomenon into a powerful multi-million marketing strategy, utilized by marketers and brands all over the world.

Watch this http://www.youtube.com/watch?v=RLpOjXOMFkg video for another example of the huge success of viral marketing, which was created on the principle of using a unique selling proposition as the viral marketing campaign owner use their http://www.youtube.com/watch?v=RLpOjXOMFkg penny sale

Check these viral marketing examples to really get the hang of how the whole system works.

1. Coca-Cola Zero: Viral Marketing Example That Used Curiosity

When the poster came out with only a link and the date Apil 1 on display, it got people curious enough to start a buzz. Everybody was discussing what "Zero" means in forums and blogs.It was an instant hit and people were beside themselves with anticipation and excitement and that was how the new Coca-Cola blend was ushered in.

The human's innate curiosity was what made this viral marketing example a huge success in recreating Coca-Cola.

Check this example and find out how curiosity can be a powerful element in viral marketing. If you’re looking for a sure fire viral marketing strategy; create one that stirs curiosity in your target market.

2. The Million Dollar Homepage: Viral Marketing Example That Used People's Susceptibility to Cheap Advertising

The $1 per pixel viral strategy by Alex Tew sounded crazy at the time it was conceived, when he was trying to raise funds for his university education. It never occurred to him that it would become one of the most celebrated examples of viral marketing.

You can see just how fantastic the concept is if you go to this homepage.

The goal was to sell the homepage, which was made up of one million pixels at a selling price of $1 per pixel in 10 X 10 chunks, generating a total of US$1M for the creator. Tew ended up making a fortune and even at present, the tale of his success is still very much talked about and has served as inspiration for many to follow suit.

Have you got an idea about selling something dirt cheap that sounds too crazy? Why not use it to create a viral marketing strategy? You never know, you could become a millionaire, too.

3. Viral Marketing Example that Used Free Services - Hotmail

The story of the Hotmail phenomenon is as hot as its name and it's one of the unsurpassed viral marketing examples ever told. It's Internet viral marketing at its finest and best!

And it had the simplest principle that anyone can easily follow: First, give away free email addresses and services; and second, attach a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com"

People love freebies and you can always count on this technique to yield successful results. Giveaways, such as free software that are functional and useful, for example, always does the trick. You can easily use these freebies to spread your marketing message through sending e-mails to friends with a link provided at the end of the message.

By simulating these viral marketing examples, you can learn the principles behind successful business promotion and expansion.

Article Source: http://depositarticles.com/

Get further details about viral marketing and more viral marketing examples. Click here to access your free videos from social media marketing blueprint. read more viral marketing examples

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