Video melee 3 years see the outcome of vertical networks reluctant to give up ownership - vertical s

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Over a year, China Network War situation in the video industry troubles, in order to CNTV represented "national team" Sharu market, portals, Online games Predators, Electronic Business giant, search engines have some way princes Sharu this area, would like to share.

For those facing the independent video site license threshold high, hot inequality in access to resources, events, and content under copyright fight, how to survive? Industry insiders believe that the video site melee situation will see the outcome in three years, but then the vertical industry category is still the leading video site.

Reverse competition Qualification competition for video transmission
Recently, the excited private network access to the first news video industry license. Under the "Provisions on the Administration of Internet News Information Services", to provide the public Internet news information service unit must be "Internet News Information Service License." Video competition in 2008 was the Internet video site license different video sites chasing news license is a more active move.

Internet video license as the video industry, the basic access threshold, the video site has to apply. The Internet news license applications, more is to expand video business side, to explore new development model in need of more advanced qualifications across the threshold. Media-based video site requires such a qualification transformation.

Relative to the CCTV and other news media have to enter the online video industry, the independent video site license access to information is a reverse implementation of the strategy. To win own news resources and editorial spread of qualified traditional media competition, solely on the video sharing and TV drama play is clearly not enough, the content of having lost a competitive edge, penetrate into news categories of information video production and dissemination of the media of transformation is regarded as a bold attempt.

In fact, the video site to enter the news in the field not only in response to competition and business content expansion, there is a deeper Marketing Benefit considerations. Analysis, the stronger the media properties, the same flow rate, Advertisement The higher price is also easier to get advertisers brand identity.

For video sites generally are not profits, traditional media, video sites and Transition is a profitable breakout attempt. It is not difficult to explain the excitement and get news network license application, choose cool gradually to the media 6 and Transition, potatoes will also edit the center to cause the construction of Beijing vigorously.

Can not miss Event marketing smoke CNTV exclusive right to broadcast 270 minutes leading arrogant attitude will not affect the other video sites competing with Cooperation Enthusiasm. In recent days, excellent cool, cool 6, the independent video sites such as Tudou, Sohu, Sina, Tencent have co-published with CNTV get video on demand and broadcast rights for World Cup news. Industry sources, contract prices are more than 15 million yuan. In addition to CNTV authorized

World Cup video resources, the various programs launched their own characteristics: Youku comprehensive on-line World Cup channels, Sohu will offer a large video file exclusive interview, Tencent select the signing of international soccer spokesmen for the World Cup star image, Sina invited well-known sports commentator writing class sports talk show video comment. These require huge capital investment, no wonder Tencent Wang, director of governance and Sports Centre, said: "We do this World Cup preparation and input of view, the scale over the 2008 Beijing Olympic Games."

World Cup broadcast rights, and the site of fierce competition for resources into all aspects of who will not be clear to the contempt the mainstream broadcast platform to prove his great opportunity, "a video broadcast of the World Cup, will not necessarily be large victory, but not the World Cup video broadcast, we will certainly be out, at least within a period of time out. " Storm Video Vice president, editor Wang Gang's argument points to the video Web site reported the voice of World Cup contention. World Cup

shopping marketing strategy, not only to enhance their brands and influence, more importantly, behind the huge investment potential huge economic benefits. Major sporting events has been the Internet, the best time to get advertising revenue.

Historical data, in the domestic Internet advertising revenue has appeared in two peaks, respectively, in the second quarter of 2006 and second quarter of 2008, respectively, corresponding to the 2006 World Cup and 2008 Olympics. Counting on the World Cup once again bring in huge advertising revenue, independent video sites competing to act as a spoiler, intensified market competition, but sales results to be tested. Analysys International analyst Tang Yi of that form on marketing, event marketing and more focused on World Cup of major sports events such short term, effectively boosting the income of the quarter, rising, but the daily flow of income is the core competitive , event marketing, the competition is the icing on the cake.

Content is King Competition watchdog is still focused on the content
Video websites rely on to attract users, the answer is the content. Recently, exciting original short video network announced its brand "Jiu-off" interactive drama and interactive platform?? "Interactive theater." Interactive users can play attention to the depth of participation, "play" in which is a new game videos of interactions. Users to watch interactive drama, each triggering a plot point, we need video player by clicking the Options button to "select" plot direction. This super fit

interaction characteristics of Internet communication to enable users to participate in the initiative, decided to plot the course of development have fun, innovative and interactive art experience to the user a new experience to the video market in the face of intense competition on the Content is king to make innovative interpretation. The industry believes that this new mode of video content will build China's new focus of competition in the video market.

Tang Yi of that, "the source of video content richness and excitement of a great extent affect the level of user stickiness," so as to retain users. Main site earlier video "sharing" to display the contents of the main users to upload, Youku, potatoes and other video sharing websites is so big, and a time to "shoot off" became popular words and actions; after the video site with traditional TV competition, popular TV programs broadcast by expanding flow, and even joined the broadcast premiere, and the struggle for independence being, attracting a large number of TV drama fans user.

Recent years, with the competent departments of the video website industry, the strengthening of supervision, the pursuit of legitimate video sites by some as a domestic video industry the only way. Baidu Fantastic Art Network's attempt to use its advantage to break into the field, and to CNTV represented "national team" to genuine movie resources

Article Source: http://depositarticles.com/

I am a professional editor from International Trade Community, and my work is to promote a free online trade platform. www.xpshou.com/ contain a great deal of information about fleece fabric by the yard , fleece fabric yard

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