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Very character: Revely P & G's "acquisition of Madman" - Procter & Gamble, Gil

By: frbiz man

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Meteoric rise

 
Procter & Gamble, the U.S. candle manufacturers to William? Poquet and soap maker James? Gamble in the United States was established in 1837, and today it has successfully in setting 168, is a typical American honored. P & G has Rejoice, Pantene, Head & Shoulders, Tide, Ariel, Whisper, etc. more than 300 famous brands, sold in 160 countries or territories, known as its products and 20 million passengers a day exposure.

Alan? George? Revely, 1969, graduated from Hamilton College history major, then began studying at the Virginia Renaissance, the direction of history PhD. However, he had only to drop out a semester in 1977 from Harvard Business School MBA. He joined Procter & Gamble brand of cleaning agent from the dishes assistants to start, followed by 23 years of continuous promotion, has charge of Procter & Gamble soap and detergent division, Asian Division, North American Division of leadership. 2000, 6 moonrise Ren Baojie company CEO, 2002 became chairman of P & G Group. After the production of detergent known enterprises soak for 23 years, he rose up from an assistant vice president of brand. In the promotion of internal promotion and rarely people use "airborne" and Procter & Gamble, and his promotion seemed logical.

Revely joined the Navy at the age of 23, a career Navy quartermaster taught Revely point, it is further complicated business has its core business, core business is the majority of those who can bring in cash, most of the profits business. The trick is to find those best-selling product, and sell them as much as possible. This is after he became CEO of the implementation of business strategy similar to.

M expansion

For Procter & Gamble, the "century-old", its well-known brands almost entirely on their own R & D, before taking office in Revely, by way of mergers and acquisitions to acquire new brands or new products accounted for only P & G brands and products, all new 10% ; Revely took over the CEO, he will rise to 20% and the proportion of that figure to increase to 50%. He aggressively acquired other companies, brand products, to 5 billion U.S. dollars in 2001 to buy the "Clairol", announced in March this year to 5.9 billion acquisition of Germany's "Wella." In addition, a lot of work Revely will subcontract to other companies, so P & G to strengthen cooperation with other companies. This year in March, he will all of the soap production sector, including P & G's oldest brand?? "Ivory", changed hands to a Canadian contractor, May He also put the information technology sector, Hewlett-Packard has given the work. For the largest since the establishment of acquisition?? Acquired Gillette's decision-making, Revely evaluation is done, "no effort was to all."

Gillette CEO Jim? Ghilt (JimKilts) may be considered as a fellow human, but this time with P & G's acquisition of turn, he first proposed last November of intent. According to Geertz said, Gillette board of directors and his family partners have to consider too, but P & G "is the only one able to create the world's best consumer products company."

"Puff"

Addition to the boss, Revely for their beauty care also have, of course, P & G products, this is an excellent way of publicity, because he used most of the products are their own products. Referring to his "beauty experience", he said: "I use nostalgia deodorants?? Not antiperspirants, because the antiperspirant will leave marks on clothes. I used to use Johnson (SCJohnson)'s Edge shaving cream, but I want to change to Gillette's products. I have been in the front with a speed of 3 Gillette razors. I often use Head & Shoulders, Pantene and then use them once a week Clarifying (shampoo), it can thoroughly clean your hair. After shaving, I use SK-II, then Olay hand cream and lotion. I do not like to use perfume, but I occasionally sprinkle a little men's cologne (Commemorative Edition) This is an older man a little on the use of perfume. By the way, I also use nostalgia bath. "


For P & G's trademark you are not familiar with, like Rejoice, Pantene, Head & Shoulders these products come into contact with people every day, they belong to commodity products giant Procter & Gamble. 2004, Procter & Gamble (China) to 315 million yuan in the price of winning the CCTV's "Standard King", the first ever "foreign standard King." In 2005, Procter & Gamble Company to attract people's attention once again: it is done in the history of the largest M & A, 57 billion U.S. dollars Ruyuanlande Gillette, October 1 has come into effect. The success of this series of generous people are inseparable from the behind the scenes: P & G's current CEO?? Revely

Article Source: http://depositarticles.com/

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