Transforming Obstacles into Benefits

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Agroup of frogs was traveling through the woods and two of them fell into a deep pit. Immediately, all the other frogs in the group gathered around the pit and watched as the imprisoned frogs tried to jump out. The frogs on top could see that the pit was very deep and it looked as if there was no way out, so they started yelling at the two frogs in the pit to give up. "The pit is too deep. You're as good as dead," the chorus of frogs said. When the trapped frogs kept trying, the crowd yelled louder, "Give up. You're as good as dead." After awhile, one of the exhausted frogs took heed to what the others were saying, and fell down and died.(http://www.watchescat.com)

Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.
But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.

Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.

Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".

Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals

But amazingly, the second frog kept jumping as hard as she could spite the negative remarks of those that kept yelling at her to accept the inevitable and just die. Finally, with one valiant leap, she made it out of the pit!

This amazing result occurred because the second frog was deaf and unable to hear what the others had been saying. She thought they had been cheering her on the entire time they were yelling! What she had mistakenly perceived as encouragement inspired her to try harder ands succeed against all odds. And that made all the difference!

With a positive mindset, and being deaf to others' opinions, the second frog made use of such negativity to overcome obstacles and reach her goals by using it as encouragement, instead of being influenced brothers like the first frog, who failed to develop her potential to strive for survival. Thus, when we surmount others' criticism, ridiculer cynical comments, we can do anything we set our minds to, just as the second frog did. But, if we are not deaf like this frog, who could not be influenced by others due to a physical condition, we need the Wisdom to guide us to the proper way, so as not to be blindly guided by worldly opinion.(http://www.watchescat.com/B-Replica-Breitling-Watches-19.html)

Article Source: http://depositarticles.com/

Most consumers beReplica Watches lieve that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine Replica Breitling Watches ads that use these appeals

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