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Top Tips on Article Distribution

By: David Craythorne

Read More About Article Marketing

Article distribution is a very efficient method of promoting your business. There are a number of direct benefits from doing consistent article distributions. When done correctly you can receive significant additional traffic to your website. You can enhance your search engine rankings, and of course you position yourself as a knowlegable person on your topic - an expert.

However you need to do article distribution correctly in order to obtain the most benefit out of your time and money. What follows is a list of essential actions to take in order to make sure your articles perform at peak capacity.

1) Take the time to create your articles for a very specific audience. You ought to recognize who it is that is consuming your information and then compose articles that they need and want. Find out what are central issues for people in your market and then produce articles that offer relevant and practical information and solutions for these people. The better you do this, the more probable ezine publishers and webmasters will pick up the article and use it in their publications.

2) Extending the first point a bit here, be sure that you impart useful information for readers. If you want the greatest exposure for your ideas, you must give people a reason to use your articles. The best way to do that is to create valuable content that provides real information and real solutions for the readers.

3) Have a plain text and basic HTML version of the article and resource box prepared. Countless (most) article directories do not allow HTML in their articles, so all your articles should start their life as plain text. Nevertheless you should also have a simple HTML version of each article and each resource box. In the HTML versions, simply add hyperlinks with anchor text to make any URLs in your article "live".

4) Don't forget search engine spiders when you write up articles. Before you commence writing spend a few minutes researching relevant keywords and then be sure to work them into your articles. Not only does this help your articles rank a bit better in search engines, but more importantly it gives additional relevance to the links pointing back to your site.

5) Spend time on the by-line and/or resource box of your article. Be sure to make it a call to action. In many cases your resource box is the only place you are allowed to put links to your site. Make sure that yours gets the readers attention and gets them to do what you most want them to do. An useful practice is to alter the resource box a little to complement each article and each audience.

6) Use very a clear reprint consent statement that is as unrestricted as possible. Putting rules on the use of your articles results in fewer people actually using them. Since you want maximum distribution, make it very clear and very simple to use your articles. A simple statement like the following is enough: "You have permission to use this article without restraint in any publication as long as the resource box and byline are included as-is and any weblinks are made 'live' when published on websites".

7) Don't cram your articles with masses of links. While there is clearly no set ruling about how many links are too many links, human editors will treat heavily linked articles as spam and will be much less likely to use them. One or two links inside the body of an article and one link in the resource box is reasonable, much more than that will start to have a negative impact.

8) Don't be shy to target certain publications through your articles. If you know of a major player in your industry, follow them a bit (get on their ezines and watch their websites) and then write articles specifically for their needs. Often you can simply write an email and ask them if there is anything specific that you could write for them, in exchange for a link or two back to your site from within the article.

Bear in mind that you want to get the most bang for your buck when you distribute articles. Ezine editors and website publishers are our friends, but they are also a filter between your ideas and possible readers. Anyone can just throw together an article that will sit in an article directory. What you want is an article that gets picked up and republished in ezines and on websites as well as being in the article directory. If you want to get past the human article filters, you need to give them excellent content that is easy to use.

Article Source: http://depositarticles.com/

Submit your article to a new, fast growing article directory and include anchor text in the body copy. Visit Articles World for more information.

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