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Top 10 Things You Can Do to Make Your Business Fail -- And How to Avoid Them

By: Michelle Waters


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There are so many mistakes to be made when you're new to marketing your business on the internet. Just in case you need some help in this area, here are some fast lane ideas to make sure that you fail. (Tongue in cheek of course!)

1. Put up a web page with no content -- words or images -- related to the product or service you're selling.

2. Use every blinking or flashing graphic you can find to draw attention to everything on your website. Even if you don't make any sales, you'll have fun right?

3. Put buttons to every top site list and banner exchange you can find on your home page. As long as you're going to go to a lot of effort to draw visitors to your site, you may as well send them on to someone else to share the love.

4. Ignore your site. Check for orders once a week -- or even once per month. Only read your email when there's a blue moon out. Subscribe to the 'If you built it they will come' philosophy and do not even think about marketing.

5. Crash your visitors' browsers with special website codes that change their cursor into a butterfly or spell out the name of your business in trailing stars around their mouse. Whether or not they enjoy the special effects, we know you will.

6. Use boring, un-motivating website copy that does nothing to entice your visitors to buy. Spend more time welcoming them to the site and telling them all about your kids and pets than you do telling them about what you're selling. This makes you appear to be really friendly.

7. Wait a week before responding to customers emails, wait two weeks to ship your products, then disappear from the Internet entirely. You'll seem mysterious and have hundreds of people talking about you in no time.

8. Start a business with no clear concept of where you are going with it or how you are going to get there. Why make a decision? You'd only have to change your mind later anyways right? You're a woman, it's your prerogative.

9. Target the same market everyone else does and sell the same product. Be sure to copy all of the same marketing methods your friends are using. It obviously works well for them.

10. Don't plan for growth. It's fun to see your website shut down for exceeding bandwidth limits the day of your big sale. Planning ahead is for boring people.

Ok, so we're having a bit of fun here. If you're doing any of the above, you may be feeling a bit silly right now. But don't worry; we can do something about it! You can change your ways and turn things around just by taking the above list and doing the polar opposite of what it says.

A business is an investment of your time, passion and money. If you take the time up front and make really good decisions about how it is set up it will perform better for you in the long run.

Article Source: http://depositarticles.com/

Michelle Waters is the work at home mom behind Shop Kit Plus, an complete website and shopping cart solution for home business moms who want to sell their products on the internet. Find out how Shop Kit Plus can help you create a more successful online business at www.shopkitplus.com.

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