To rural areas is expected to participate in kitchen "Going down" Tender - kitchen applian

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"Light industrial enterprises in China this winter and next spring is the most difficult time." Vice president of China Light Industry Federation, the Secretary-General Shi-Cheng Wang yesterday at the "2008 China (South) Light Industry Development and Cooperation Forum" on the disclosure, China Light Industry Federation Vice-Premier Zhang Dejiang has been submitted to the "light of the current financial crisis on the report and some suggestions", and suggested the next step in the third period "
Home Appliances
The countryside "campaign to increase cooker and
Water heater
Categories, at the same time extended to the country.

Recently, "home appliances to the countryside" has just concluded the second phase of bidding, according to the Ministry of Commerce of the notice of the second "home appliances to the countryside" is the first of three pilot provinces to 12 provinces, covering National more than 1 / 3 of the rural market, the implementation by the central and provincial finance to direct subsidy mode region sales price by 13% for full subsidies to farmers.

"This subsidy, 80% by the central government to the 20% come out by the local finance." Shi-Cheng Wang told reporters that the policy of stimulating domestic demand appliances to the countryside is very good effect.

Subsidy pilot half a year, the pilot provinces to increase rural household appliances sales of more than 40 billion, the second "home appliances to the countryside" scheme, the projected consumption of household appliances a year, driving more than 30 billion yuan. If then extended to the country, the product variety to the kitchen extension will increase 3.17 times the rural consumer market.

"For the enterprise is limited tender a certain threshold, including the production scale of enterprises, energy efficiency and so on." Shicheng analysis, the plan to light industry into a deep plowing the rural market booster, for those who desire in three , four more than the market make a difference in the size enterprises, should improve the rural market service system, so that farmers can buy at ease.

However, the professional kitchen to do business right now is still not the "treasure" of positive charge in this policy, the Vantage brand manager, said Luo Bin, Vantage has long been the marketing tentacles into the rural market, the township a store brand-building is expected in 2009, the company will increase investment in rural development sales channels, the investment budget "at least there are 10 million yuan." But this does not mean that the rural market has become a major profit growth Vantage Point, in fact, "the industry profit is certainly in the high-end market. Channel spread is unwilling to give up a large customer base in rural markets, but certainly not the main source of income. "Luo Bin said.

Macro strategies and Vantage now quite similar, not only to "strive", but also "go down", it was introduced, MACRO in the rural market, mainly through building materials supermarkets and the "mom and pop" for sale and has been specially for rural market development of products.

Sound

"Necessities of life can be without a market, the key is to develop new products and add new varieties, improving product quality, develop new markets and realize the diversification of markets and improve competitiveness."

??? Chinese Premier Wen Jiabao is subjected to the test of the international financial crisis encourage light industry enterprises.

"Ruoshi do brands, strong market cities do."

??? Are installed with the Society Committee of the Secretary-General Gao Yin kitchen that economic adjustment, large enterprises have the ability to strengthen brand building, to lay the industry leading position.

Article Source: http://depositarticles.com/

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