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Tips For Making The Best Of Visitors To Your Site

By: Keith R Lunt

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A site will live or die by its visitors. If you do not get enough people coming to your site every week, then orders, commissions, newsletter subscriptions and so on will be down and your profitability will decline, possibly into a loss making venture.So what can you be doing to maximise your traffic levels? Well, you basically have to look at two key aspects. First, what you can do to drive new visitors to your website and second, what you can do to lure these traffic back and get them to visit more pages.

Most people will think of the first part of this when looking to maximise traffic - how to get more brand new visitors onto the site. But these are the expensive traffic - plenty of work has to be done to get these onto your website. Once they are there, convincing them to browse more pages and come back in the future is cheap - maybe a small offer, but that is around it.

Finding New Traffic

So what should you be doing to attract people to come to visit your web site in the first place? The obvious answer to this is paid marketing. The most popular of the paid marketing schemes is probably Google's Adwords, where you bid on keywords and pay every time that someone clicks on your advert. Nevertheless, this is very expensive if you are not careful round your keywords and can be very disappointing. But in comparison to other paid schemes, such as banner adverts and popunders, the hit rate is a lot higher.

My own preference is for article writing and there is an reason that if you cannot write sufficient articles yourself, it would essentially be cheaper to hire a ghost writer to make them than to buy pay per click adverts. My own statistics for article writing do back this up! If I had paid a PPC system for all of the visitors I have received through article writing, it would have cost me a lot more than paying someone to write the articles. Best of all, they have been free as I have written them all for myself.

Retaining Present Visitors

Retaining visitors is just as crucial as, if not more crucial than, finding new visitors. If a little work convinces an existing visitor to return, then that is as good as a new reader. But on their return trip they are coming knowing the website already, making them more potential to buy from you. So what tricks do we have up our sleeves here?

Well, for a start, check out your page navigation. When the visitor gets to the bottom of the content or product description, can they easily find another similar product to look at if they are not pleased with this one or can they find a further page of content to read of a similar nature? Both are essential tricks to maximising the return of money spent gaining new traffic. Also, for blogs, look at showing your most popular posts or those posts that generate the most comments. Both are vital in getting visitors to look at another page, a decision which could just be the catalyst to making them a fan of your web site and return loads of times over.

Whatever methods you decide to use to encourage visitors over to your website,make sure that you are using a mixture of attracting visitors and then when they arrive getting them to stay on your web site.

Article Source: http://depositarticles.com/

If you want to know more about finding website visitors, call over to our website - www.realwebtraffic.co.uk. There you will find load more ideas, and you can get yourself a free copy of our real web traffic ebook. Written by Keith Lunt

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