The rise of consumer reviews and how you can profit

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Marketing Research website Emarketer lately published an article that claimed that "user" reviews are now the sole most important characteristic in determining how well a product will sell in the market . Individuals are beginning to move away to expert' reviews as they tend to be biased, self-promoting or prejudiced and instead user' reviews are becoming more and more popular in the race to sell a product. Just over half of e-buyers said that they considered user reviews to be the determining factor on whether or not to buy a product.

Why has this sudden shift occurred? For one the socialization of the online world has most likely had the biggest effect. Myspace, Bebo, Facebook, Twitter, MSN all of these and more social networking sites and utilities have meant that word of mouth is faster than ever before. As almost all internet users will have visited one of these sites at some point then you can see why they have become important to online marketing. One unfavourable review of a product can spread like wildfire across all of these networks and within the blink of an eye that product has been sunk, the company loses income and it will be consigned to the dustbin. It might some a bit Armageddon-esque but it is true. People are waking up to the fact that these social networks have over the future of advertising and marketing is colossal.

As Garrick Schmitt, Vice-President of Razorfish marketing agency, explained: "It's clear that new Web technologies have positioned consumers in the driving seat."

Similarly a good product review can make a product into a marketing sensation. 11% of American customer satisfaction was superior amongst those who had read a user review first before buying the product and up to 70% of customers will actively seek a review before buying. A a couple of excellent reviews and, through the Internet, a fantastic product can turn into a fantastic product as its name is spread through messages, emails, tweets and even pictures.

Where does this leave you? Writing customer reviews can be a lucrative business. If you are a member of a social networking site or own a blog then the potential is there to make a profit form basically giving your opinion about certain product or service. Conversely quality reviews, i.e. the ones that companies commission, are a little more complex than this. Don't let this put you off however because help is at hand and it comes in the form of a report: "The Elements of Writing Profitable Reviews".

In "The Elements of Writing Profitable Reviews" you will discover how to effectively write a quality, informative and critical reviews that can set you on your way to becoming an admired product review writer. You don't have to be a great writer to start off. You don't need to be Hemingway or Dickens or Dostoevsky to write high quality product reviews you just need to be geared up to do a little research and understand how to connect with the audience.

Try it, honestly, what is the worst that could happen?

Article Source: http://depositarticles.com/

To learn more about writing profitable reviews, check out the free Elements of Writing Profitable Reviews report. Alec Tritton is a professional niche marketeer. Check out his blog at www.internetmarketingtoolbox.co.uk for free tools and information to make you money on the Internet

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