The United States to create a harmonious Suning Guo channels keep on fighting and self - Gome, Sunin

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"Does not give up, no feeling!" This is a high-level appliance manufacturers and national privately describe their beauty
Suning
The relationship between the two supermarkets. Of course, two weeks ago, the Annual Dinner of the equity interest in the United States, who remains the country high-level U.S. executives frequently toast, Gongchoujiaocuo, marital harmony and happy.

Recently released research report Shun Securities "home appliance retailers: Decisive Force Game aggravated" by the terminal in-depth investigation and analysis of the channels and the delicate relationship between manufacturing. In this era of oversupply, talk with the vendors of the game, Gome and Suning in which a strong position.

Appliance manufacturers and the relationship between chain store, has long been the subject of old-fashioned. However, as long as human beings have not become extinct, as Shakespeare's enduring tragedy??? As long as there appliance manufacturers and retailers, this discussion on the chatter.

Helpless enemies on Fan Huanxi

At Gome and Suning press release issued to the media, often see a "create a harmonious relationship between manufacturers," a small standard, but as long as there is little understanding of this industry who understand what is "not here Silver 320. "

Two hedgehogs in the winter of warmth will stab each other too closely, they will not be far from warm. Channels and production, too, is a pair of quarrelsome lovers each game.

Shun Securities cited an interesting example. As the summer temperatures this year, lower than previous years, is facing the College Entrance Examination energy efficiency, the pressure on manufacturers to digest a huge inventory, vendor contradiction. For example, while the United States of
Air conditioning
Country in large and medium and yet to Withdraw U.S., but so many stores are almost no promoters, models of a stock can be sold only 1-2, the explanation is that
Olympics
Freight will not come. However, in Suning stores, almost all of the stores, almost all models are sold. The Gree air-conditioning, have not seen one in Suning. In Shanghai the contrary, the relationship between Geli and Suning has always been good, and the present beauty of Suning in Shanghai too, is very subtle. In the country after the U.S. acquisition of large and medium, large and medium Gree once out of 3 months, although it re-entered, but a good location has been occupied by other brands, experienced promoters have lost to competitors or competitive brands (such as the original medium and large Many Gree promoters into the United States in Suning's promoters).

"Does not give up, no feelings", either one the most brilliant analogy. In 2004, the National United States to issue a "blocking order" detonation then the focus of household appliances. Country offices around the United States suddenly issued a report on "inventory liquidation Gree air conditioning Emergency Notice", notice that the Gree agent model, price the market can not meet the operational needs of the country the United States require companies overseas will Gree Air Conditioning The inventory and business cleared. Gree headquarters to fight back: "If the States United States doing things not in accordance with rules of the game Gree, Gree will free up their own country the United States sales system." In the break after three years, Gree and national high-profile announcement to resume cooperation with the United States.

Strong over-supply channels

In the end who is the hero? Annual Feast of the equity interest in the United States can see a lot of executives from manufacturers, to a young age than their U.S. management of the national toast.

Statistics, Gome, Suning and other chains in Beijing, Shanghai and Guangzhou accounted for 50% market share in home appliance sales. In pricing, promotion, admission fees and so have a strong voice.

Recent example, this year in July, the National United States unilaterally
Sharp
A high-end color TV sales at retail outlets, 40% lower prices, triggering intense Sharp aspects of "rebound", open threats related products supplier said it would stop. The face of "off for a" threat, the U.S. seems very tough country, state or even ahead of the United States informed the media insiders, said there may be a full range of Sharp nationwide
TV
Do 20% of the price reduction penalty. Although the show is considered a hype, but still reflects the channel's strong position.

Article Source: http://depositarticles.com/

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