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The Task Of A True Leader

By: Michael David Wood

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Funny.
I started pondering on a subject about 7 days before I wrote my 'Evil Genius' article that I came up with while I was watching a gorgeous Costa Rican sunset, and I haven't been able to get this concept out of my mind for a week.
I started thinking back to the time I got involved in the Network Marketing industry - why I got involved with it - and how some of that model has gradually shifted for me over the years, as I've came to an understanding about life, the universe, and selling stuff.
This industry is partly hilarious - mostly because of all the hoopla that's caused by a vast majority of the leaders having absolutely no idea what they're talking about, and simultaneously trying to run around teaching everyone how to do things like 'generate 50 leads a day' or 'recruit distributors on auto-pilot without ever picking up the phone'.
I actually got off the phone with an old team member of mine who was with me before iLearningGlobal collapsed into a pile of dust - and after the company went down, he ended up joining up with one of these 'I never pick up the phone' gurus.
It was kind of funny to see it unfold, because after he joined the marketing guru - he still couldn't get him to pick up the phone. Lol. It's funny to see the light go off in someone's eyes when they realize that the same message that sells them a pile of bull-shit is the very message preventing their success.
For example - how in the hell are you going to learn how to sponsor people without picking up the phone - if you're trying to learn it from someone who hates talking to people? That's like trying to learn how to meditate from someone who thinks it's evil. If you want to learn how to sponsor people without picking up the phone - you're going to have to pay a guru a lot of money to learn it - or learn it on your own.
But here's a challenge to that mind-set - if you don't want to pick up the phone - why in the name of sanity are you in Network Marketing at all? If you want to sell stuff, there's WAY bigger commissions from selling your own products than their is from selling other people's stuff (MLM included). The ONLY reason to be in network marketing is for the leverage, relationships, and time freedom that it can create.
Let me give you a couple of examples of what I mean, and then let's get back into our core message on being a real leader.
Brig Hart is the #1 income earner currently in the entire Network Marketing industry. He's sponsored about 40 people, makes about $8 million a year from Monavie and probably (I've heard - so this is really just hearsay) but PROBABLY another $8 million a year from R3 Global, his support system. (in other words - he earns about twice as much as Mike Dillard from both his support system AND his actual company, for a total of about 4 times the income of the largest leader in the online network marketing community). Plus, Brig has less employees, no marketing expenses, and probably a better lifestyle. (Not to do anything but edify Mr. D. - I love his training and think everyone should go through it)...
Ron Puryear is the leader of World Wide Dreambuilders in Amway, and has the 3rd largest team in the company. He's sponsored 40 people since about 1972 - the approximate year he got involved. I don't know how many people he has in his team, and to be honest, I don't even like the culture there - but I know he has at least a million people downline from him, and every year it grows.
Brad Duncan is one of Ron Puryear's founders triple diamonds, has only sponsored 40 people, started in 1981, and has earned more than $40 million from network marketing over the last 29 years.
When I was in Agel Enterprises, I saw Eric Worre get to $60,000 a month from sponsoring 40 people. Now, he's brought in more than that now, but still...
I could go on and on - but let me tell you something, those examples are a few out of thousands of people who have built the largest teams in Network Marketing without sponsoring lots of people.
So where's the big money at in this industry? It's pretty simple, really - the biggest money is earned by the people that create the most success in their teams. It has almost nothing to do with personally enrolling. Now - PLEASE - hear me out for a second - MOST of you need to sponsor more people, so please don't be a moron and sit on the two distributors you have and try to brainstorm 50 ways to get them more pumped, it's not going to work.
YES, you need to sponsor some pretty serious width most of the time to get moving in your team - but let me ask you a question -
- are you as focused on the success of your team as you are on sponsoring - or are you just out to earn those fast track bonuses?
OUCH.
In my opinion, here's the formula for financial independence, time freedom, and leverage in network marketing (and you can quote me):
Help five people make more money in a month than they've ever made in a year, and I challenge you to TRY to get them to quit.
Yes, sponsoring is important, but not as important as sponsoring in depth, and not as important as learning how to teach, and not as important as the success of your team.
Just my two cents. As a leader, is it ok to be hard to get ahold of? Of course - but if you don't want to find some way to really teach your skill set, create leverage, and focus on the success of your team, do something else for a living than trying to build a big network, because in the end, unless you are the absolute luckiest person on earth, your team will fall apart if they're not taught the skills.
What's the best way to teach? Build wide first to make the money - and then learn to build deep. The depth you create with your team will create more leverage than any other skillset you could possibly leverage in network marketing and I promise - your life will never be the same.
I say - let's go back to the grass roots of why we got in this deal - for leveraged financial independence, drink out of a coconut money, and time freedom.
Just the rantings of one tan white guy, sipping out of a coconut in paradise...

Article Source: http://depositarticles.com/

David Wood is one of the top trainers in the world in the area of Network Marketing Leadership, and has worked with people in more than 30 countries around the world. If you want to know his step by step formula for exploding your MLM success, visit David Wood's MLM Secrets.

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