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The Secret to Drive 'Wild Unstoppable Traffic' to Your Site and 'Win SEO Games'

By: Dwi Sanjaya

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Before I reveal to you the secret to win the SEO, I want to tell you a brief description of how commonly search engines like Google and Yahoo work and how they present information to the user typing in the "keyword" to commence a search.

Search Engines use a special agent called ‘crawler' to index websites. A crawler is an automated program run by the search engine system. Crawler visits a web site, read the content, Page Title and it's Meta Tags. Then, it will follow through all the links located at the web sites. The crawler then returns all the information it get, back to a central depository, where the data being indexed. Therefore, when you submit your website pages to a search engine, the search engine crawler will index your entire site.

When a user requests a search engine to locate information, it is actually searching throughout the index, which has created, and not actually searching the Web. Different search engines produce different rankings because each search engine uses different algorithm to crawl through the indices.

Common factors that search engines algorithm scan for is the frequency and location of keywords on a web page, but it can also detect synthetic keyword if someone try to do spam indexing. Search Engine algorithms can analyze how pages link to other pages in the Web. By checking how pages link to each other, an engine can determine what a page is about, if the keywords of the linked pages are similar to the keywords with the original page.

Okay, after you know briefly how the search engines work, now you want your site get high rank of indexed high search engine. However, before come to that part, you have to make sure the search engine know your site's existence. The ideal one is to get your site listed in the common directory site like dmoz.org or directory.google.com. Why is that? It is because the search engine crawler crawls these sites frequently so that your site's chance off getting indexed would be much higher than other sites which the crawler do not frequently visit.

After you know the basic of search engine, now it's time for me to reveal the first secret to win SEO.

Secret #1: Do Onsite Optimization

Yes, according to its name onsite="on your site", meaning you can do the optimization directly on your webpage and it is totally under your control as you can do whatever you like on your website.

There are 5 Steps you must do to Optimized your Website:

Step #1 - Define a Specific Keyword.

When you do SEO, you have to focus on particular page and think about which keyword you want to boost your webpage rank for. Now, assuming that you have decided to boost the rank of particular page of your site with the keyword "Golf Training", the next thing you have to do is to let search engine know that this page is for the keyword "Golf Training".

Step #2 - Write your Keyword in Page Title.

I suggest you to put your chosen "keyword" in the page title. The keyword you write in the page title is important because it will use by search engine as one of the factor to decide the rank of your web page. In addition, many famous web crawlers use the text in your page title as the text for the title of your page in your listings. Simply type in your keyword between the '<'title'>' and '<'/title'>' portions.
For example '<'title'>' Welcome to Golf Training page! '<'/title'>'.
After you typed in, then your page title will appear in the title bar of browsers when a user views your web page.

Step #3 - Write your Keyword in Meta Tags.

What is meta tags? Quoting from personalweb, Meta tags are hidden sections of code you enter onto your Web pages that allow the search engines to know what your page is about and index it. Adding good meta tags to your site will make your site rank higher in the search engines. Simply type in your description and keyword for you page between this code:

Description
'<'meta name="description" content=" Description of the page content " /'>'

Keywords
'<'meta name="keywords" content=" Synonyms and phrases that classify the content " /'>'

Here is an example how you define keywords meta tags on your page:

'<'meta name="keywords" content="Golf Training" /'>'
'<'meta name="description" content="This is the Webpage for Golf Training" /'>'

Step #4 - Use your Keyword in Domain Name or Sub Domain or Folder Name.

Domain name is one of an important factor for onsite optimization consideration. I suggest you create a domain name containing your keyword, of course if it is possible. If it is not possible, you still can create a folder or a sub domain containing your keywords.

Here is an example: If you want to create a website about Golf then you can create this domain name: GolfTraining.com or AllAboutGolf.com

But, if you cannot buy the domain name you want, you still able to create www.abc.com/GolfTraining or www.abv.com/AllAboutGolf. Assuming xyz is your domain name.

Instead of creating folder, you can also create a sub domain GolfTraining.xyz.com or AllAboutGolf.xyz.com

Step #5 - Keyword Density.

Search engine would also count on how many times your keywords appear in the content body of your page. If you page is optimized for "Golf Training" or "Dog Training" then search engine would see whether the keyword "Golf Training" or "Dog Training" appears in the content body.

Search engine will not only count the appearance of the keywords but also counting the number of times they appear in the content body. In short, "Keyword Density = number of keywords / total number of words in your web page"

For example, now you want to improve your rank in Google for the page www.abc.com/GolfTraining. You have an article in that page which consists of 300 words. If the keyword "Golf Training" appears 30 times in the passage then the keyword density for "Golf" would be 10% and the density for "Training" would also be 10%.

The ideal keyword density for Google is about 10% while for Yahoo is 20%. In general, the ideal keyword density for all search engines is about 15%. However, from our experience, the exact density is not really significant. It is more important about the location of your keywords.

I believe that if your keyword is in the first five words of the first paragraph and in the last five words of the last paragraph, then it would be good enough for the search engine to index your page. If you want to check the keyword density of your page, you can go to keyworddensity.com .

Now that you know already the secret#1, which is Five Steps Onsite Optimization Strategies, You have full authorization to optimized your site now!

To be continue….

Be The Best That You Can Be.

Article Source: http://depositarticles.com/

Dwi Sanjaya is one of The Best and Featured Students in Master Publishing Program University run by Ambatch Systems. Now he is currently running SEO contest with the keywords "ambatchmasterpublisher" Click here to visit the WebSite build for the SEO Contest and see the final results.

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