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The Next Generation of Search Engines: Faster, Better, Smarter

By: Anthony Austin

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One company is attempting to compare data available to determine how the human brain operates, a second company anticipates that it can best develop what searchers want, while another firm has an idea of a method in which search engines can better catalog the Web. Preeminent companies in the search engine field as well as hopeful start-ups are all researching innovative methods for selecting and listing information, hoping to create the next generation of search engines.

It can be frustrating to try to implement new technologies in a world where most users turn to popular Google.com first. Their specialists say that Google does not do a thorough job of capturing Web information. In fact, research shows that search engines are only linking to approximately 1% of the Internet, primarily due to the way they index and find most online resources. The current process could be frustrate many.

A mere 1% of the Internet is like only reading a small portion of a dictionary or encyclopedia and believing you've "read it all." Specialists in search engine technology believe that new developments will correct today's shortcomings so that the search engines of tomorrow will perform their searches much more completely. The inability to attract investors and increased business is one of the pitfalls of developing new techniques, as the failures in the Internet have shown. Another issues is that no engine is currently capable of indexing what is known as the Invisible Web, the databases that are often locked up or restricted from search spiders.

Payment is needed in order to gain access to some of those "invisible" databases. If it can not view documents that may be currently accessible, a search engine can not let you know what you can obtain. The use of disparate formats, prohibition of search crawlers, or required registration may block free databases, as well.

Crawlers are specifically blocked on websites, which are personalized since web users pick an assortment of choices like the color of a car on a car sales page. To overcome these difficulties, the proposed technologies include software that allows these dynamic sites to submit minimal information in multiple choice format, rather than the complicated forms involving keyword inputs that were previously required for trademark and patent databases; a beta edition of the software should be released by the summer.

Text based crawlers have also been hampered by other firms that have been working to lock in sound and video files format. In an effort to provide a search engine the capability to extract important parts of a long presentation, tech companies are developing speech recognition technology to transcribe the feeds.

There are some companies who have decided to take a less technical route. Businesses will pay to guarantee that their "invisible websites" are indexed properly. While it seems a shame that only 1% of the Internet is indexed, the next challenge will be how to identify relevant content within all the documents and pages that will be made available when that number increases. It is the reason why other companies are concentrating of new methods of categorizing information obtained by search engines.

One such company has found a way to combine search technology with social networking tools so you can expand your search and information to what your friends or your friends' friends or even your friends' friends' friends have found online. Suggestions are made based on the relevance of what other people in your circle of friends have found. One startup is trying to personalize searches so that not everyone gets the same results when they use the exact same keywords, like currently happens on Google. Therefore, doing a search for "casting" may very well bring up websites for films if your network is in the entertainment niche, or even fly fishing if users like going on recreational trips.

Big search engines are trying to personalize results through localization. The search engines that currently possess detailed information on their users have a significant benefit over the others. Customers may soon be able to search by store hours or acceptance of credit cards because some sites now tag various data information. By implementing the keyword "Saturday" in a search, you may find the hours a store is open on that day or learn that is closed on that day. Consumer usable data for the marketing department and detailed results for an engineering firm are examples of the benefit of tagging and how it assists in personalizing an archive of thousands of news sources.

People want to use the majority of their time analyzing data and not spend their time in a search for the information that they seek. Rather than seeking information from entire publications, the top researchers are seeking ways to pull individual facts for users.

Article Source: http://depositarticles.com/

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