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The Future of Radio is gradually changing towards the internet

By: Matt Tremellen


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In the last 5 years there has been a gradual change in radio that has drawn radio patrons to the internet for their radio wants. We are at this point in the time of technology where individuals do not purchase CD’s any more they download them off of I-Tunes and other internet platforms. They do not listen to walkmans or CD players they tune into an IPod or transportable MP3 player. Now individuals are listening to more Web-based and satellite radio and little by little tuning in to a lesser amount of FM radio. This market transfer has created the buzz to make automobile stereo system manufacturers battle to come out with the first internet radio ready car stereo. There has also been rumors flying around that Apple will announce an IPod with internet radio capabilities. With all this happening it leads me to believe that FM Radio is going to turn into a gadget of the past at the same time as internet radio moves in as the radio of the future. Satellite radio is going to have to change their business model as well. Internet radio offers the same style programming with more options and is free of charge for a limited amount of use per month in most cases. That combined with internet radio ready car stereos and IPods will create a new rash of problems for satellite radio.

Why Internet Radio? Why At this time?
In the past 5 years more and more folks have upgraded from dial-up internet services to broadband or cable services. Now over 85% of the individuals that access the net, access it from some kind of high speed internet access. This platform has produced the ability for your normal everyday internet customer to stream media online. More and more people are spiraling to the internet for their media needs from newscast to music. With this ease of access, internet radio has been making major strides in the radio field. Just recently internet radio has been given a enhancement by the ability of end users to download applications for both IPhones and Blackberry’s that permit the client to listen to internet radio through their mobile phone. Advancements like this form exclusive opportunities for the Internet radio platform. Right now there are only three key competitors in the internet radio market with a fourth competitor beginning in January 2010. You currently have slacker radio; I heart radio, and Pandora radio. These three companies are responsible for 85% of the listener base in internet radio. Mindblowin.com is set to launch in January 2010 and looks to stake its claim in the internet radio market with a distinctive model and interactive platform. Mindblowin.com will also offer the IPhone and Blackberry applications when it launches. They are also working with artists to create a major launch event that will only be able to be viewed by logging on to mindblowin.com. There has also been chatter of broadcasting this event live over the Iphone and Blackberry Platforms. Next Year should show to be an interesting year for internet radio we have many exciting things to look forward to.

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www.mindblowin.com

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